Assistant Professor - Digital Marketing

Position: Assistant Professor – Digital Marketing

Institution: MIT College of Management & Computer Applications (MITCOM & CA)

Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune

Employment Type: Full-time

Job Summary

MITCOM & CA is seeking an innovative and energetic Assistant Professor in Digital Marketing to join our faculty. The successful candidate will teach undergraduate and postgraduate students, design contemporary curriculum integrating live digital tools, conduct research, and lead industry-academic collaborations.

Key Responsibilities

1. Teaching & Pedagogy

• Deliver engaging lectures in Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Strategy, Marketing Analytics, and E-commerce Management.
• Design practical lab sessions involving real-world campaign simulations using tools like Google Ads, Meta Business Manager, Google Analytics 4 (GA4), and CRM platforms.
• Utilize modern pedagogical approaches, including case-based learning, live industry projects, and interactive workshops.

2. Curriculum Development & Innovation

• Continuously update course syllabi to reflect the latest trends in digital transformation, generative AI in marketing, and programmatic advertising.
• Integrate certifications (e.g., Google, HubSpot, Meta) into academic modules to enhance student employability.

3. Student Mentorship & Career Guidance

• Guide students in building practical digital portfolios, capstone projects, and research papers.
• Mentor students for internships, industry competitions, and placement interviews.

4. Research & Industry Interface

• Publish high-quality research papers in UGC-CARE, Scopus, or Web of Science indexed journals.
• Build industry linkages to facilitate guest lectures, live consulting projects, and corporate training.
• Participate in departmental committees, accreditation processes (NAAC/NBA/UGC), and co-curricular events.

Required Qualifications & Eligibility

Education:

• Masters Degree (MBA / PGDM) with a specialization in Marketing or Digital Marketing from a recognized university or AICTE-approved institution with a minimum of 55% marks (or equivalent grade point).
• Ph.D. candidates in Marketing / Digital Marketing / Management will be preferred.
• Clearance of UGC-NET / SET qualification as per applicable norms.

Experience:

• 2 to 5 years of teaching and/or relevant corporate/agency experience in digital marketing.

Key Skills & Competencies

• Technical Proficiency: Hands-on expertise in SEO, SEM, PPC, Meta Ads, Email Marketing, Content Marketing, and Analytics platforms.
• Pedagogical Skills: Ability to make complex marketing theories practical, engaging, and action-oriented.
• Communication: Exceptional verbal and written communication along with strong presentation skills.

How to Apply

Interested candidates meeting the criteria should send their updated CV to [HIDDEN TEXT] with the subject line: Application for Assistant Professor - Digital Marketing | MITCOM & CA.