Copywriter - Marketing & Communications

Are you a wordsmith who can turn ideas into content that clicks

Were looking for a creative storyteller to craft punchy, engaging copy for our campaigns, events, and digital platforms. From headlines that grab attention to short-form content that sparks conversations, youll help shape the voice of our university.

If you can write with clarity, creativity, and a touch of magic and adapt to everything from student stories to brand campaigns wed love to meet you.

Job Title: Copywriter University Marketing & Communications

Location: Kothrud, Pune

Position Overview

We are seeking a creative and trend-aware Copywriter to craft engaging, impactful content that connects with diverse audiences from prospective students to industry leaders. The role emphasizes digital-friendly, concise, and high-impact writing while also supporting broader university marketing and communication needs. The ideal candidate will combine storytelling flair with an understanding of modern communication styles and audience engagement.

Key Responsibilities

• Short-form & Campaign Copy: Write attention-grabbing headlines, captions, and taglines for various digital platforms and campaigns.
• Storytelling: Develop narratives showcasing student journeys, faculty expertise, campus life, research breakthroughs, and collaborative initiatives.
• Content Planning: Collaborate with the marketing team to align copy with planned campaigns and events.
• Creative Collaboration: Work closely with designers and media teams to match strong visuals with equally strong copy.
• Multi-channel Writing: Produce content for websites, brochures, blogs, emailers, press releases, and advertisements.
• Social Media Content: Create platform-appropriate, engaging copy for posts, reels, and campaigns to increase reach and audience interaction.
• Engagement Focus: Adapt tone, style, and format for different audience segments to drive higher engagement.
• Performance Awareness: Monitor content performance insights to refine and improve messaging.
• Trend Awareness: Stay updated on communication styles, cultural references, and formats that resonate with youth and academic audiences.

Qualifications & Skills

• Bachelors degree in English, Journalism, Communications, Marketing, or related field.
• 23 years of copywriting experience, preferably in education, media, or advertising.
• Strong command of English, with exceptional writing, editing, and proofreading skills.
• Ability to write concise, engaging, and platform-appropriate content.
• Creative thinking with the ability to translate ideas into compelling copy.
• Comfortable working under deadlines in a collaborative environment.

Preferred

• Experience in higher education communication.
• Basic understanding of SEO and content optimization.
• Familiarity with digital campaign planning and execution.