Head Of Marketing

The University is looking for candidates that share the high motivation for innovation and excellence in branding and marketing activities. We are offering to the right candidate an excellent compensation package along with the tools and the environment to foster intellect and new ideas.

Please visit us at www.mitvpu.ac.in for more details

ABOUT JOB

Designation: Head Marketing

Purpose: to enrol over maximum count high calibre students per year to a portfolio comprised of UG / PG Programs (Engineering CS/IT/AI/Electronics, MCA, BCA, MBA, BBA, Design, Pharmacy etc.)

A. Knowledge

• To lead a Marketing strategy in support of the Universitys objective to recruit over 2,000 high calibre students per year to a portfolio of PG & UG programmes
• To develop KPIs for student intake and diversity targets.
• To monitor admissions targets and performance regularly to track progress and identify necessary actions to ensure that objectives are met.
• To provide regular reports to Universitys leadership with insights and forecasts relating to admissions patterns, cohort size and quality metrics.
• To develop and implement strategic actions throughout the admission cycle to ensure that intake and quality targets are met.
• To plan for Educational Fairs and promoting university
• To plan, coordinate and oversee promotional events, campus tours, student interviews, and admissions activity initiatives.
• To review information for entrance tests, interpreting student test scores and conducting interviews of students based on statement purpose.
• To identify trends in the higher education and employment market that will have long-term impact on admission choices of top candidates and plan interventions
• To gather, analyse, and interpret data to inform the marketing, recruitment, and admissions strategy.
• To deal with complex and sensitive admissions enquiries and the handling and resolution of complaints and appeals where appropriate, in line with any relevant University policies.
• To lead an enrolment communications and experience approach to ensure candidates are engaged post offer and conversion % is maintained or improved Year on Year
• To lead a team that will ensure the successful delivery of the complete admissions journey from application to enrolment, ensuring high quality customer service and efficient and effective processes.
• To provide leadership for the entire team, including empowering and supporting their professional development, to ensure that the whole team deliver operational excellence across all programmes.
• To lead by example - by demonstrating a deep customer-service orientation, strong morale and the highest standards of ethics and integrity.

B. SKILLS

• CRM Software, Digital Marketing, Social Media Marketing
• Knowledge of NEP (National Education Policy) for HEI Higher Education Institutions
• Knowledge of admission guidelines of statutory bodies governing various courses like engineering, design, MBA, Law, Pharma etc.
• Analytics & Tech Savvy

C. Attributes

• Dynamic, dedicated who can demonstrate high set of quality & professionalism
• Energetic, team player, resourcefulness in meeting changing demands
• Ability to work in fast paced evolving environment
• Impressive written, oral, e-mail, telephone, presentation communication skills
• Fun, ethical, intelligent, disciplined, creative
• Urge to learn new things and adaptive to changes
• Focused, open to new ideas and out of box thinker.
• Attitude to do routine things in a better way
• Data driven analytics approach to improve the process.
• Thriving and creating strong departments team, respect fellow colleagues
• Progressive mindset to innovate and simplify process.
• Must be able to manage competing demands, accept criticism and constructive

feedback, while being extremely adaptable and flexible.

• Reflection of an impeccable persona in walk-talk while dealing with academia
• High spiritual quotient (Social quotient -SQ, Intelligence quotient - IQ, Emotional Quotient - EQ)

D. Qualification & Experience

• High academic credentials
• MBA(Marketing) from Institute of repute
• Should be throughout first class
• Minimum 15 years experience

E. Salary as per norms of the University

F. Location: AT Head Office of the MITVPU located at Pune

• G. Apply for the position by sending your CV on [HIDDEN TEXT]