Performance Marketer

Role & responsibilities

• Job Summary
• A Performance Marketing Manager plans, executes, and optimizes paid digital media campaigns to drive measurable business results like customer acquisition, lead generation, and high return on ad spend (ROAS)

• Core Responsibilities
• Campaign Management: Build, launch, and manage paid campaigns across channels like Google Ads, Meta (Facebook/Instagram) Ads, YouTube, LinkedIn, and programmatic display.
• Budget & ROI Optimization: Own and allocate campaign budgets to maximize Return on Investment (ROI), lower Cost Per Acquisition (CPA), and optimize Customer Acquisition Cost (CAC)
• A/B Testing & Experimentation: Run continuous split tests on ad copy, creatives, landing pages, and audience targeting to improve conversion rates
• Data Analysis & Reporting: Track key performance indicators (KPIs) such as ROAS, Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Lifetime Value (LTV), presenting insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative, content, and product teams to design high-converting ad assets and align campaigns with business goals

• Attribution & Tracking: Oversee conversion tracking, pixel implementation, and data integrity across analytics platforms

Key Skills & Qualifications

• Technical Platform Mastery: Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics/attribution tools.
• Analytical Mindset: Strong ability to interpret data, spot trends, build forecasts, and make rapid optimization decisions.
• Creative & Strategic Balance: Able to critique ad creatives and write sharp copy while keeping a close eye on unit economics.

Key Performance Indicators (KPIs)

• ROAS (Return on Ad Spend)
• CPA / CAC (Cost Per Acquisition / Customer Acquisition Cost)
• CTR (Click-Through Rate)
• CVR (Conversion Rate)
• CPL (Cost Per Lead)
• LTV (Customer Lifetime Value)