Performance Marketing Executive (Google Ads)

Key Responsibilities

• Plan, create, and manage Google Ads campaigns including Search, Display, Shopping, and YouTube Ads.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Optimize campaigns regularly to improve CTR, Quality Score, conversions, and ROI.
• Manage bidding strategies, budgets, and campaign structures.
• Monitor campaign performance and implement A/B testing for ads, keywords, and landing pages.
• Track and analyze performance using Google Analytics, Google Tag Manager, and Google Ads reports.
• Identify opportunities to scale campaigns while maintaining cost efficiency.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Work closely with the creative and content teams to develop high-performing ad copies and landing pages.

Required Skills

• Hands-on experience with Google Ads (Search, Display, and YouTube campaigns).
• Strong understanding of keyword planning, match types, and bidding strategies.
• Knowledge of conversion tracking and Google Tag Manager.
• Ability to analyze metrics like CPC, CTR, CPA, ROAS, and Conversion Rate.
• Experience with Google Analytics and performance reporting.
• Strong analytical and problem-solving skills.