Marketing Manager-HOB

The Marketing Manager will lead the development and execution of marketing strategies for H.O.B, Mohamed Hilal Group's curated niche fragrance portfolio. The role will focus on strengthening brand positioning, building awareness for exclusive fragrance houses, driving retail and e-commerce sales, and creating engaging luxury experiences for fragrance enthusiasts across the UAE and GCC.

Key Roles & Responsibilities

• Marketing Strategy: Develop and execute integrated marketing strategies aligned with business objectives, brand positioning and revenue targets.
• Brand Management: Build H.O.B's identity as a destination for niche and luxury fragrances while maintaining the unique positioning of each fragrance house.
• Campaigns & Product Launches: Plan and execute new fragrance launches, seasonal campaigns, exclusive promotions, events and brand activations.
• Digital & E-commerce Marketing: Drive online sales through social media, paid advertising, website campaigns, SEO, email marketing and customer engagement initiatives.
• Content & Storytelling: Develop compelling content highlighting fragrance craftsmanship, scent profiles, brand heritage and product exclusivity.
• Influencer & PR Management: Build relationships with fragrance influencers, content creators, media partners and luxury lifestyle communities.
• Retail Marketing: Coordinate in-store activations, visual merchandising, sampling initiatives and customer experiences to increase footfall and conversion.
• Commercial Performance: Manage marketing budgets and track campaign ROI, sales growth, customer acquisition, conversion rates and repeat purchases.
• Market Intelligence: Monitor niche fragrance trends, competitor activity, customer preferences and emerging brands to identify growth opportunities.
• Stakeholder Management: Collaborate with retail operations, e-commerce, merchandising, procurement and management teams to ensure effective execution of marketing initiatives.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5–8 years of marketing experience, preferably within luxury retail, niche perfumery, beauty, cosmetics or premium lifestyle brands.
• Proven experience in integrated marketing campaigns, digital marketing, brand development and retail activations.
• Strong understanding of luxury consumer behaviour, influencer marketing, content creation and e-commerce growth.
• Experience managing marketing budgets, agencies and commercial performance metrics.
• UAE/GCC market experience is preferred.

Key Competencies

• Luxury brand positioning and storytelling
• Strategic and commercial thinking
• Digital marketing and e-commerce expertise
• Creativity and campaign execution
• Influencer, PR and partnership management
• Data-driven decision-making and stakeholder collaboration