Digital Marketing Specialist

Company Description Monochrome FX is a full-service media production company that transforms ideas into impactful visual experiences through motion graphics, 2D and 3D animation, VFX, and digital marketing. The team combines cutting-edge creativity, technical precision, and strategic storytelling to produce cinematic brand films and high-performing digital campaigns. Operating across the GCC and India, Monochrome FX collaborates with brands, agencies, and businesses in competitive markets. The company focuses on crafting motion-driven brand experiences that captivate audiences, inspire engagement, and drive measurable results. Professionals joining Monochrome FX can expect a dynamic environment that values innovation and performance-driven creativity.

Role Description The Digital Marketing Specialist will manage and execute day-to-day online marketing activities to support campaigns and brand initiatives. This full-time, on-site role based in Malappuram includes planning and running social media marketing campaigns, optimizing digital channels, and monitoring performance across platforms. The specialist will analyze web analytics data, generate reports, and use insights to improve reach, engagement, and conversions. Additional responsibilities include coordinating with creative and production teams to align digital strategies with visual content, managing paid and organic campaigns, and ensuring consistent brand messaging. The role also involves clear communication with internal stakeholders and clients, staying current with digital marketing trends, and recommending new tactics and tools.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience executing multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing, including content planning, community management, and platform optimization.
• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and optimize campaigns based on performance insights.
• Candidates should possess excellent Communication skills for collaborating with cross-functional teams, presenting ideas, and managing client expectations.
• Relevant experience with tools such as Google Analytics, Meta Business Suite, ad managers, and marketing automation platforms is beneficial.
• A background in media, advertising, or creative industries and familiarity with motion graphics or video content marketing is an advantage.
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.