Digital Marketing Specialist

Company Description Monochrome FX is a full-service media production company that transforms ideas into impactful visual experiences for brands and businesses. The team specializes in Motion Graphics, 2D & 3D Animation, VFX, and Digital Marketing, delivering content that both captivates audiences and drives measurable results. Their work ranges from cinematic brand films to performance-focused digital campaigns, blending creative storytelling with data-driven execution. With operations across the GCC and India, Monochrome FX partners with agencies and organizations to create standout content in competitive markets. The company focuses on motion-driven brand experiences that inspire, engage, and convert.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Nilambur. This role involves planning and executing digital marketing campaigns across social media, search, and other online channels to support client and internal projects. The specialist will manage social media accounts, create and optimize content for engagement and reach, and monitor campaign performance using web analytics tools. Day-to-day responsibilities include analyzing data to improve campaign effectiveness, coordinating with creative and production teams, and maintaining consistent brand messaging across platforms. The role also requires staying updated on digital trends and best practices to enhance overall marketing performance.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing to plan, execute, and optimize multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing to manage profiles, build communities, and drive engagement across platforms.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and provide actionable insights for campaign improvement.
• Candidates should possess strong Communication skills to collaborate with cross-functional teams and produce clear, audience-focused messaging.
• Relevant experience with SEO/SEM, content marketing, and paid advertising platforms (e.g., Meta Ads, Google Ads) is beneficial.
• Familiarity with creative production environments, especially motion graphics and video content, is an advantage.
• Bachelors degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Nilambur, manage multiple projects, and meet deadlines in a fast-paced environment.