Performance Marketing Manager

We are looking for a data-driven, creative, and full-funnel Performance Marketing Manager to own paid acquisition, lead generation, and omnichannel growth across our three core business verticals: E-Commerce, Studio Appointments (Chennai Flagship), and The Mookuthi Show.

Unlike typical performance roles focused solely on online add-to-carts, this role demands an understanding of high-ticket luxury buying behaviors. You will be responsible for turning digital engagement into qualified leads, online checkouts, in-person studio walk-ins, and event turnouts.

• Strategize, launch, and manage paid acquisition campaigns across Meta Ads, Google Search, Performance Max, and Retargeting networks.
• Build mid-funnel lead campaigns for high-ticket items (e.g., virtual styling and 1-on-1 video consultations via WhatsApp/Calendly).
• Optimize online conversion rates (CRO) in partnership with the design and tech teams to reduce purchase friction around size, fit, and orientation.
• Manage direct ROAS, Customer Acquisition Cost (CAC), and Average Order Value (AOV) across domestic and international markets.
• Build and manage geotargeted campaigns to drive high-intent appointments for studio visits and traditional piercing consultations.
• Implement Click-to-WhatsApp and Meta/Google Lead Forms to capture and pre-qualify prospective walk-ins.
• Partner with the studio team to integrate offline conversion tracking (Meta CAPI / Google Offline Conversions) with store POS data to track true footfall ROAS.
• Plan and execute 21-day performance promotional sprints for traveling shows in target cities/states 
• Generate qualified event RSVPs through city-level targeted campaigns, qualifying leads based on interest, intent, and preferred time slots.
• Build and maintain automated WhatsApp/SMS nurture flows to drive high event attendance rates.
• Execute post-show retargeting campaigns to convert attendees who browsed on-site into online post-event buyers.
• Own end-to-end attribution: Google Tag Manager, Meta Pixel, Conversions API (CAPI), and GA4 setups.
• Set up and manage CRM integrations (e.g., Wati, Interakt, or HubSpot) for automated lead qualification and appointment reminders.
• Collaborate closely with the creative team to produce high-converting, luxury-aligned ad formats (macro product footage, face-shape styling reels, storytelling).
• Conduct continuous A/B testing on audiences, creative hooks, lead forms, and landing page layouts.

• Experience: 3+ years in performance marketing or growth roles, ideally with luxury brands, fine jewelry, high-ticket D2C products, or premium experience brands.
• Platform Mastery: Hands-on experience managing budget on Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube), and WhatsApp marketing tools.
• Analytics & Tech Stack: Proficient in Shopify, GA4, Google Tag Manager (GTM), Meta CAPI, and WhatsApp automation platforms (Wati, Interakt, etc.).
• Data + Creative Mindset: Ability to analyze campaign data, write compelling ad copy, and give actionable feedback to creative teams without diluting brand equity.
• Understanding of Luxury Consumers: Intuitive understanding of South Indian heritage, high-net-worth consumer behaviors, and luxury purchasing journeys.

• Basic understanding of CRM automation workflows.
• Prior experience managing performance for pop-up events or multi-city physical retail stores.