Brand Manager

Brand Manager | Dr. Morepen Home

Experience: 5–8 Years

Qualification: MBA/PGDM in Marketing preferred

Role Overview

Dr. Morepen Home is looking for a dynamic, data-driven and AI-enabled Brand Manager who will be the central driving force behind the organization's marketing function.

The individual will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving customer acquisition, and contributing directly to business growth.

The ideal candidate should have strong expertise in both online and offline marketing, with the ability to independently conceptualize campaigns, allocate budgets, manage execution, track performance, and measure ROI across marketing initiatives.

Key Responsibilities

1. 360 Marketing & Brand Management

• Own and drive the overall marketing strategy for Dr. Morepen Home across digital and traditional channels.
• Develop and execute integrated marketing campaigns across ATL, BTL, digital, social media, events and community outreach.
• Build consistent brand positioning, awareness, trust and customer engagement.
• Lead marketing initiatives for healthcare services, diagnostics, wellness and home healthcare solutions.

2. Digital & Performance Marketing

• Have strong hands-on understanding of Google Ads, Meta Ads, SEO, SEM, Google Analytics and social media marketing.
• Drive performance marketing, lead generation, influencer marketing and digital brand-building initiatives.
• Understand campaign targeting, customer acquisition costs, conversion rates and lead-to-customer journeys.
• Leverage digital platforms to generate qualified leads and drive measurable business growth.

3. Budgeting, Analytics & ROI Management

• Independently plan, allocate and manage marketing budgets across multiple campaigns and channels.
• Demonstrate the ability to structure and deploy a marketing budget of 20 Lakhs strategically across different initiatives.
• Evaluate individual campaign ROI, ROAS, CAC, CPL, conversion rates and overall marketing effectiveness.
• Understand how to compare the performance of multiple campaigns and optimize spending based on results.
• Be highly data-driven, with the ability to translate marketing dashboards and insights into actionable business decisions.

4. AI-Driven Marketing & Innovation

• Actively leverage AI tools for marketing strategy, campaign planning, content creation, consumer insights, automation and performance optimization.
• Identify opportunities to improve marketing productivity, reduce costs and accelerate c