Brand Manager - Online Marketing (Sexual Wellness Category Preferred)

Position: Brand Manager Online Marketing (Sexual Wellness Category Preferred)

Location: Gurgaon

Department: Marketing

Reporting To: Marketing Head / Business Head

About the Role

We are seeking a dynamic and performance-driven Brand Manager Online Marketing to lead our digital brand strategy and drive growth across online platforms. The ideal candidate will have strong expertise in social media marketing, digital brand building, performance campaigns, and e-commerce growth. Experience in the sexual wellness / personal care / intimate care category will be highly preferred.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute comprehensive online brand strategies aligned with business goals.
• Strengthen brand positioning in the sexual wellness / personal care category.
• Ensure consistent brand communication across all digital touchpoints.
  

2. Social Media Leadership

• Own and manage brand presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Plan and execute engaging content calendars (reels, influencer collaborations, educational content, campaigns).
• Drive follower growth, engagement rate, and community building.
• Monitor trends and create viral, culturally relevant campaigns.
  

3. Performance Marketing & Digital Campaigns

• Plan and manage paid campaigns (Meta Ads, Google Ads, YouTube Ads, etc.).
• Optimize CAC, ROAS, and conversion rates.
• Work closely with performance agencies and internal teams to scale revenue.

4. E-commerce & Marketplace Growth

• Drive brand visibility and sales on Amazon, Flipkart, Blinkit, and D2C website.
• Optimize product listings, SEO keywords, creatives, and online merchandising.
• Plan promotional campaigns and marketplace ads.
  

5. Influencer & Affiliate Marketing

• Identify and onboard relevant influencers in lifestyle, health, and wellness space.
• Manage collaborations, content quality, and ROI tracking.
• Build affiliate partnerships and brand advocacy programs.
  

6. Consumer Insights & Analytics

• Track campaign performance using analytics tools.
• Derive insights from data to improve engagement and conversion.
• Monitor competitor activities and industry trends.
  

7. Cross-Functional Coordination

• Coordinate with product, sales, creative, regulatory, and external agencies.
• Ensure compliance with advertising norms for sensitive categories like sexual wellness.
  

Required Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 4–8 years of experience in digital/online brand management.
• Strong hands-on experience in social media strategy and performance marketing.
• Experience in sexual wellness, intimate care, personal care, healthcare, or FMCG category preferred.
• Deep understanding of digital analytics, Meta Ads Manager, Google Analytics, and marketplace dashboards.
• Excellent communication, creativity, and storytelling skills.
• Ability to handle sensitive category marketing with maturity and regulatory awareness.