Group Product Manager

Role Purpose:

The Group Product Manager (GPM) will be responsible for leading the marketing strategy and overall portfolio management for assigned therapy area(s). The role involves driving brand growth, ensuring effective execution of marketing initiatives, mentoring Product Managers, and aligning cross-functional teams to achieve business objectives.

Key Responsibilities:

Strategic Planning & Brand Management

• Develop annual marketing plans and long-term brand strategy
• Drive portfolio growth, profitability, and market share expansion
• Identify new product opportunities and lifecycle management strategies
• Monitor competitor activities and market trends

Portfolio & Product Launch Management

• Lead new product launches from concept to commercialization
• Develop promotional inputs (visual aids, LBLs, leave-behinds, digital campaigns)
• Forecast demand and coordinate with Supply Chain & Sales

Data Analysis & Market Insights

• Analyze secondary sales data (IQVIA / IMS)
• Track performance metrics, prescription trends, and ROI of campaigns
• Provide actionable insights to senior management

Team Leadership

• Guide and mentor Product Managers / Assistant Product Managers
• Conduct cycle meetings, product training sessions, and field visits
• Ensure alignment between marketing strategy and field execution

Cross-Functional Coordination

• Work closely with Sales, Regulatory, Medical, Finance, and SCM teams
• Manage marketing budgets and ensure cost optimization

Candidate Profile:

• Strong exposure to Indian Pharmaceutical Market
• Experience in handling multi-product portfolio
• Excellent analytical, strategic, and leadership skills
• Strong presentation and stakeholder management skills