Morepen - Manager - Brand Marketing

About the Role:

We are looking for a dynamic and performance-driven Brand Marketing professional with strong expertise in Digital Marketing and brand-building for product-based or D2C businesses. The ideal candidate should have hands-on experience in driving brand awareness, customer engagement, digital growth campaigns, and revenue-focused marketing initiatives across online and offline channels. The role requires a strategic thinker who understands consumer behavior, product positioning, performance marketing, and omnichannel brand communication.

Key Responsibilities:

1. Brand Strategy & Positioning:

• Develop and execute brand marketing strategies aligned with business objectives.
• Build strong brand positioning, visibility, and consumer recall across digital and offline platforms.
• Ensure consistency in brand communication, tone, identity, and customer experience.

2. Digital Marketing & Growth:

• Lead end-to-end digital marketing campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms.
• Drive customer acquisition, retention, engagement, and conversion strategies.
• Manage SEO, SEM, email marketing, influencer collaborations, affiliate marketing, and content-driven campaigns.
• Analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other performance dashboards.

3. Product & D2C Marketing:

• Plan and execute product launch campaigns and go-to-market strategies.
• Work closely with product, sales, and creative teams to enhance product storytelling and customer engagement.
• Understand consumer insights, market trends, and competitor activities to improve brand penetration.

4. Content & Creative Management:

• Oversee content strategy for websites, social media, digital ads, and marketing collaterals.
• Coordinate with design and creative teams for campaign execution and branding initiatives.
• Ensure high-quality communication across all customer touchpoints.

5. Performance & Analytics:

• Monitor ROI, CAC, ROAS, customer engagement metrics, and campaign effectiveness.
• Prepare marketing reports, insights, and recommendations for leadership review.
• Optimize budgets and marketing spends for maximum efficiency and business impact.

Desired Candidate Profile:

• Bachelors/Masters degree in Marketing, Business Administration, or related field.
• 5+ years of relevant experience in Brand Marketing, preferably in a D2C or product-based company.
• Strong hands-on experience in Digital Marketing and Performance Marketing.
• Proven track record of scaling brands through digital channels.
• Excellent understanding of consumer marketing, branding, and campaign management.
• Strong analytical, communication, and stakeholder management skills.
• Experience with marketing automation, CRM tools, and analytics platforms will be an added advantage.

Role Details:

• Role: Brand Management
• Industry Type: Internet (E-Commerce)
• Department: Marketing & Communication
• Employment Type: Full Time, Permanent
• Role Category: Marketing