Digital Marketing Executive

Company Description

MoreYeahs is a leading software development company that offers IT services to mid-sized companies and startups worldwide. Our technology products and services are built on innovation, a culture of creativity, and a dedication to customer relations, accelerating digital transformation in businesses. We are committed to delivering solutions that transform businesses by combining smart technology with smart business processes.

Role Description

• 1-2 recent years in digital advertising / marketing.
• Experience in Making the Keywords Ranking Strategy with Technical SEO
• Experience in Universal as well as GA4 including Tag Manager and Ecommerce Tracking
• Experience planning and/or executing programmatic campaigns within a brand
• Role with a performance digital marketing agency
• Work as a performance marketing specialist with significant budget handling
• Deep understanding of digital lead generation and brand building techniques using Search, Social, Affiliate, and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, SEO and SEM)
• Advanced working knowledge of Google Ads Console, Webmaster console, Moz, and email marketing tools.
• Ability to think strategically and creatively: analyse, synthesize, recommend and take actions, including proficiency in excel pivot tables and manipulating large data sets
• Experience in a startup or venture-like operating model preferred

Responsibility:

Plan and execute digital marketing campaigns across digital channels

• Plan, launch and optimize prospecting and retargeting campaigns based on strategic objectives
• Work with internal and external partners to ensure proper campaign and pilot set-up, and audit campaign setup to ensure accuracy
• Work with internal and external partners to support ongoing optimization against key success KPI and learning agenda, enforce reporting, and escalate issues as they arise
• Define, execute, analyse, and optimize A/B and multi-variant tests
• Support brand teams in end-to-end orchestration of precision marketing campaigns and strategic tests, across key campaign phases (planning, design, execution, measurement)
• Maintain tracking, monitoring, and reporting tools
• Weekly reporting on primary, secondary, and contextually relevant KPIs
• Evaluate channel performance and strategies