Marketing Executive

Company Description

Mr. Mac MacBooks, Laptops, iPhones & Gadgets is a retail and solutions provider specializing in premium consumer electronics, with a focus on Apple products and complementary devices. The company offers a range of laptops, smartphones, accessories, and related services to meet customers’ personal and professional technology needs. Mr. Mac is committed to delivering quality products, expert guidance, and reliable customer support through its customer-facing stores and service points. The company aims to strengthen its brand presence, engage its audience through creative digital content, and build lasting customer relationships through consistent brand communication and innovative marketing strategies.

Role Description

This is a full-time, on-site Marketing Executive role based in Jubilee Hills, Hyderabad. The role involves creating engaging marketing content, editing videos, developing brand identity, and managing creative initiatives across digital and offline platforms. The Marketing Executive will be responsible for writing captions, product descriptions, promotional content, social media posts, and campaign copy while producing high-quality video content showcasing Apple products, laptops, smartphones, accessories, and store experiences.

The role includes planning and creating content for social media platforms such as Instagram, YouTube, and Facebook, editing short-form videos and promotional reels, and maintaining a consistent visual identity across all marketing materials. The Marketing Executive will collaborate with the sales and store teams to understand product features, promotions, customer preferences, and business objectives. Daily tasks include brainstorming creative ideas, developing marketing campaigns, capturing and editing product videos, designing brand communication materials, tracking content performance, and staying updated on social media trends, content formats, and competitor activities. The ideal candidate should have a strong creative mindset, attention to detail, and the ability to communicate the brand's value through compelling storytelling and visually appealing content.

Qualifications

• Content Writing: Strong writing skills with the ability to create engaging captions, product descriptions, promotional copy, scripts, and marketing content.
• Video Editing: Proficiency in video editing tools such as Adobe Premiere Pro, Adobe After Effects, CapCut, or similar software.
• Brand Identity: Understanding of brand positioning, visual consistency, tone of voice, and maintaining a cohesive brand image across marketing channels.
• Social Media Marketing: Experience creating content for Instagram, YouTube, Facebook, and other relevant digital platforms.
• Creative Thinking: Ability to develop fresh content ideas, campaign concepts, product storytelling, and engaging promotional strategies.
• Graphic Design: Basic to intermediate skills in tools such as Canva, Adobe Photoshop, or Adobe Illustrator for creating social media creatives, banners, and promotional materials.
• Product Marketing: Ability to research and communicate product features, benefits, specifications, and unique selling points, particularly for consumer electronics and Apple products.
• Content Planning: Ability to plan content calendars, manage deadlines, coordinate shoots, and maintain a consistent posting schedule.
• Trend Awareness: Knowledge of current social media trends, reels, short-form video formats, digital marketing practices, and competitor content strategies.
• Communication & Collaboration: Strong communication skills and the ability to work closely with sales, store, and management teams.
• Performance Tracking: Basic understanding of social media analytics, engagement metrics, reach, views, and content performance.
• Experience: Prior experience in content creation, video editing, digital marketing, or brand development is preferred. A portfolio of previous work is an advantage.
• Education: A bachelor's degree or diploma in Marketing, Mass Communication, Journalism, Media Studies, Graphic Design, or a related field is preferred.
• Work Location: Ability to work on-site at Jubilee Hills, Hyderabad, with flexibility to support product shoots, promotional campaigns, and occasional weekend activities as required.