Assistant Brand Manager(Marketing)

Job description

Key Responsibilities

• Plan and execute brand & trade marketing activations across General Trade (GT), Modern Trade (MT) and HoReCa channels to drive visibility and sales
• Lead new product development (NPD) launches go-to-market planning, customized POSM, and outlet-level execution
• Manage brand IP campaigns and collaborations, including influencer tie-ups and celebrity/chef partnerships
• Drive digital & performance marketing initiatives social media engagement, influencer marketing, and website/digital presence
• Own outlet and key account activation programs, including regional customization and agency management
• Track and manage marketing budgets to optimize spend across campaigns
• Build dashboards/trackers for NPD performance, sales tracking, and activation ROI using advanced Excel
• Coordinate with external agencies and internal stakeholders (sales, trade marketing, category) to deliver integrated campaigns
• Support event management, sampling drives, and consumer engagement programs

Experience Required: 2 - 4 years in brand/category marketing (FMCG, Food & Beverage, or QSR preferred)

Education: MBA/PGDM in Marketing (Food & Agribusiness or general Marketing); Bachelor's degree in any discipline