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Job Description
Performance Marketing Executive (D2C + B2B)
Location:Gurgaon
Experience:1.5-3 years Salary:Up to 30,000/month
Notice Period:Immediate joiners preferred
About The Role
We are seeking a Performance Marketing Executive with experience in both D2C e-commerce and B2B lead generation. The role involves managing end-to-end campaigns, optimizing funnels, and driving measurable growth across revenue and lead acquisition.
Key Responsibilities
- Plan, execute, and optimize campaigns on Google Ads (Search, Shopping) and Meta Ads
- Manage D2C eCommerce campaigns and B2B lead generation funnels
- Optimize for ROAS, CPL, and lead quality
- Handle product feeds, audiences, bidding strategies, and conversion tracking
- Improve landing pages, creatives, and CTAs to boost conversions
- Conduct A/B testing across ads, audiences, and funnels
- Track, analyze, and report campaign performance
- Implement automation workflows for lead nurturing and reporting
- 1-3 years of performance marketing experience
- Strong expertise in Google Ads (including Shopping) and Meta Ads
- Experience in both D2C (e-commerce) and/or B2B lead generation
- Familiarity with Google Merchant Center, CRM tools, and tracking systems
- Understanding of customer journeys, funnels, and conversion optimization
- Analytical mindset with strong problem-solving skills
- Experience with Shopify, WooCommerce, HubSpot, Zoho, or similar tools
- Knowledge of GA4, attribution models, and lead scoring
- Ability to scale campaigns efficiently while maintaining ROI
This job is provided by Shine.com
Skills
Campaign PerformanceConversion TrackingGoogle AdsHubspotOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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