Assistant Manager, PR & Communication

About the Company

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector working with schools, colleges, universities, EdTech platforms, coaching institutes, and e-learning brands.

About the Role

We are looking for an Assistant Manager, PR & Communication to drive organic (earned) PR programmes for our education-sector clients. Working closely with the Client Servicing Lead, with a dotted line to the Associate Director, PR and Corporate Communications, the ideal candidate owns the PR content calendar, gets content approved by clients, and secures coverage across free/earned media platforms — no paid PR is involved in this role.

Key Responsibilities

Content Calendar & Strategy

• Develop the PR content calendar strategy in line with client objectives, key dates, and campaign moments.
• Plan story angles and themes appropriate to each client's education-sector audience.

Content Creation & Approval

• Draft press releases, bylined articles, and other PR content as per the content calendar.
• Manage the client approval process, incorporating feedback promptly and professionally.

Media Relations (Organic)

• Build and maintain relationships with journalists, bloggers, and media outlets for organic, non-paid placements.
• Pitch stories and follow up with media contacts to secure coverage.

Publishing & Coordination

• Coordinate the publishing of approved content on free/earned media platforms.
• Track and log coverage secured across all client accounts.

Client Servicing & Reporting

• Work closely with the Client Servicing Lead on account requirements, timelines, and deliverables.
• Provide dotted-line updates to the Associate Director, PR and Corporate Communications on strategy and performance.
• Prepare coverage reports and PR performance summaries for clients.
• Guide and review the work of the PR Executive on shared accounts.

AI & New-Age Technology

• Use generative AI tools (ChatGPT, Gemini, or similar) to accelerate drafting and editing of press releases, bylined articles, and content calendars.
• Leverage AI-based media intelligence and monitoring tools to identify relevant journalists, track sentiment, and surface emerging story opportunities.
• Use AI-powered tools to summarise coverage, generate reporting insights, and speed up client-ready PR performance summaries.
• Evaluate and recommend new-age PR and communication tools that can improve media outreach and reporting efficiency.
• Guide the PR Executive on using AI tools effectively in day-to-day content and outreach work.

Skills & Requirements

Must-Have

• 4–6 years of experience in PR or corporate communications, preferably within an agency.
• Strong writing and editing skills across press releases, bylines, and articles.
• Proven experience with media relations and securing organic (earned) placements.
• Experience planning and managing a PR content calendar.
• Strong client-facing and stakeholder-management skills.

Good-to-Have

• Prior experience with education-sector or EdTech PR accounts.
• Background in journalism or mass communication.
• Familiarity with media monitoring and coverage-tracking tools.

Tools

Media contact databases, media monitoring tools, Google Docs/Sheets, MS Office.

Personal Attributes

• Self-driven, proactive, and capable of working independently as well as part of a team.
• Strong attention to detail and commitment to delivering high-quality, accurate output.
• Excellent time management skills with the ability to handle multiple deadlines.
• Good communication skills to understand client/stakeholder briefs and present ideas confidently.
• Passionate about education, technology, and making digital experiences more engaging.