Assistant Manager, Social Media, MSM CampusOS, India Business

ABOUT THE COMPANY

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector schools, colleges, universities, EdTech platforms, and coaching institutes. We help institutions grow their brand, drive enrolments, and build a strong digital presence through integrated marketing, technology, and creative solutions.

ABOUT THE ROLE

We are looking for a creative and analytical Assistant Manager, Social Media with strong content-writing ability who can design, strategise, and manage the complete social media presence of our education-sector clients — from content planning and campaign execution to community engagement and performance reporting.

KEY RESPONSIBILITIES

Strategy & Content Planning

• Design, strategise, and manage the complete social media presence of clients across Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, and other platforms.
• Build content strategies for multiple social media handles and define the most important social media KPIs for each client.
• Conceptualise ideas for social media campaign creatives in collaboration with the design team.
• Experiment with new and alternative ways to leverage social media (marketing R&D) and monitor emerging tools, trends, and applications.

Campaign Execution & Community Management

• Create effective ad campaign strategies and execute campaigns and contests across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Increase the visibility and footprint of clients across all key social channels.
• Populate online communities and drive engagement with fans and followers.
• Respond to user comments, queries, and forum posts, and work closely with moderators to regulate and streamline platform activity.
• Align user interactions with the brand each client represents, and develop promotional plans and community features to increase user activity.
• Manage video submissions across video-sharing platforms such as YouTube and Dailymotion.

Analytics & Reporting

• Track campaign performance using platform analytics tools.
• Prepare MIS reports to assess the impact of social media on overall marketing efforts.
• Analyse social media analytics, create monthly analytical reports, and participate in regular account reviews.
• Update the management team on incorporating relevant social media techniques into client campaigns.

AI & New-Age Technology

• Use generative AI tools (ChatGPT, Gemini, Copy.ai, and similar) to draft captions, content ideas, and campaign copy, and to speed up content ideation across handles.
• Leverage AI-powered design and creative tools (Canva AI, Adobe Firefly, and similar) to support quick creative iterations in collaboration with the design team.
• Use AI-based social listening and trend-spotting tools to identify emerging conversations, hashtags, and content formats relevant to education-sector audiences.
• Apply AI-driven scheduling, content optimisation, and analytics tools to improve posting times, engagement, and reporting efficiency.
• Stay updated on new-age social media and martech tools — including AI chatbots and automation platforms — and evaluate their relevance for client campaigns.

SKILLS & REQUIREMENTS

Must-Have

• Proven work experience of 4 to 6 years as a Social Media Strategist or Social Media Manager.
• Strong content management and copywriting skills, with hands-on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• Ability to identify target audience preferences and build content to meet them.
• Familiarity with web design and publishing.
• Excellent multitasking skills with strong written and verbal communication.

Good-to-Have

• Experience across the entire spectrum of social media management and engagement tools with the latest techniques.
• Exposure to broader marketing disciplines (traditional, new media, guerrilla, and word-of-mouth marketing).

PERSONAL ATTRIBUTES

• Creative and content-driven, with a strong eye for what resonates with education-sector audiences.
• Self-motivated and proactive in spotting trends before they peak.
• Comfortable juggling multiple client handles and campaigns at once.
• Clear communicator, both in writing and in client-facing conversations.
• Genuinely curious about platform changes, formats, and audience behaviour.

WHAT WE OFFER

• A focused environment working exclusively with education-sector clients.
• Exposure to a diverse portfolio of institutional and EdTech brands.
• Competitive compensation of 7 – 9 LPA commensurate with experience.
• A collaborative team with strong creative and design support.
• Clear growth path within the social media and content function.