Manager, Delivery, MSM CampusOS, India Business

ABOUT THE COMPANY

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector working with schools, colleges, universities, EdTech platforms, coaching institutes, and e-learning brands.

ABOUT THE ROLE

We are looking for a creative and detail-oriented Graphic Designer & Video Editor who can craft compelling visual content tailored to education-focused audiences. The ideal candidate will bring both design excellence and video storytelling skills to help our clients grow their brand, enrolments, and digital presence.

KEY RESPONSIBILITIES

Graphic Design

• Conceptualise and design visual assets including social media creatives, digital banners, mailers, WhatsApp campaigns, display ads, and landing page graphics — specifically for educational institutions and EdTech brands.
• Develop and maintain brand identities (logos, colour palettes, typography guides) for client schools, colleges, and educational platforms.
• Design admission campaign creatives, course brochures, e-flyers, infographics, and newsletters for print and digital use.
• Create UI mockups and wireframes for educational websites and microsites when required.
• Collaborate with the marketing and content team to translate briefs into visually impactful designs that resonate with students, parents, and educators.
• Ensure all design output is on-brand, on-time, and aligned with the client's campaign goals.

Video Editing & Motion Graphics

• Edit raw footage into polished videos for admission campaigns, institute testimonials, faculty introductions, online course promos, reels, and YouTube content.
• Create engaging short-form video content (Instagram Reels, YouTube Shorts, Facebook videos) optimised for education-sector audiences.
• Produce motion graphics, animated explainer videos, kinetic typography, and animated social media posts using After Effects or similar tools.
• Add subtitles, voiceovers, music, and sound design to video content in line with brand guidelines.
• Compress, export, and deliver videos in platform-appropriate formats and resolutions.
• Maintain a structured library of video assets, project files, and raw footage for each client.

Collaboration & Process

• Work closely with the art director, copywriters, and digital marketing team to plan and execute campaigns end-to-end, meeting deadlines without compromising quality.
• Participate in creative brainstorming sessions and contribute fresh concepts tailored to education marketing trends.
• Manage multiple client projects simultaneously with clear version control and file management.
• Incorporate feedback from internal teams and clients promptly and professionally.

AI & New-Age Technology

• Use generative AI tools (Adobe Firefly, Canva AI, Midjourney, or similar) to speed up design concepts, mockups, and campaign visual ideation.
• Leverage AI-powered video editing features (Premiere Pro AI tools, Runway, or similar) for auto-captioning, background removal, and rough-cut assembly.
• Use AI-based tools for voiceover generation, text-to-speech, and music/sound design to speed up video production.
• Apply AI-driven upscaling, colour correction, and asset optimisation tools to improve output quality and turnaround time.
• Stay updated on new-age creative AI tools and evaluate their relevance for design and video workflows.

SKILLS & REQUIREMENTS

Must-Have

• 5–7 years of hands-on experience in graphic design and video editing, preferably within a digital or interactive agency.
• Proficiency in Adobe Photoshop, Illustrator, and CorelDRAW for print and digital design.
• Proficiency in Adobe Premiere Pro and/or After Effects for video editing and motion graphics.
• Strong understanding of social media creative formats across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
• Demonstrable portfolio showcasing both graphic design and video editing work.
• Ability to think creatively — from concept ideation to final execution — not just template-based production.
• Eye for colour theory, typography, layout, and visual hierarchy.
• Familiarity with AI-based design tools (Adobe Firefly, Canva AI, Midjourney, or similar).

Good-to-Have

• Prior experience working on campaigns for schools, colleges, EdTech, or educational institutions is a strong advantage.
• Basic knowledge of digital advertising formats (Google Display, Meta Ads, YouTube pre-rolls).
• Experience with Canva Pro for quick turnaround deliverables.
• Knowledge of video SEO best practices for YouTube.
• Basic understanding of HTML/CSS or web design tools (Figma, Adobe XD) is a plus.
• Ability to do basic photo retouching and product/campus photography editing.

TOOLS

Photoshop, Illustrator, CorelDRAW, Premiere Pro, After Effects, Canva, AI-based design tools.

PERSONAL ATTRIBUTES

• Creative thinker with strong conceptualisation ability and a passion for visual storytelling.
• Self-driven, proactive, and capable of working independently as well as part of a team.
• Strong attention to detail and commitment to delivering pixel-perfect, high-quality output.
• Excellent time management skills with the ability to handle multiple deadlines.
• Good communication skills to understand client briefs and present creative ideas confidently.
• Passionate about education, technology, and making learning more engaging through design.