Social Media Manager

Social Media Manager

Company: MSM Unify

Location: Gurugram

Experience: 3 6 Years

Employment Type: Full Time

Industry: EdTech / Digital / Marketing

About MSM Unify

MSM Unify is a global edtech platform transforming international student mobility and education access through technology, partnerships, and data-driven strategies. We are expanding our marketing team and seeking a dynamic Social Media Manager to own our brand presence and engagement across platforms.

Role Overview

We are looking for a platform-native, creative, and data-driven Social Media Manager responsible for leading MSM Unify’s social media strategy, content creation, community management, and organic platform growth across LinkedIn, Instagram, YouTube, X (Twitter), Facebook, and emerging platforms.

Key Responsibilities

Social Media Strategy & Ownership

• Develop and execute platform-specific content strategies aligned with brand and business goals.
  
• Own and manage the social media calendar and campaign timelines.
  
• Drive organic growth using SEO, hashtags, audience insights, and best practices.
  
• Tailor content strategy for different audience segments (B2B & Gen Z).
  

Content Planning & Performance

• Collaborate with designers, writers, and video editors to create engaging content.
  
• Manage content publishing using tools such as Buffer, Hootsuite, or Sprout Social.
  
• Track performance metrics including reach, engagement, CTR, and conversions.
  
• Conduct A/B testing for content optimization.
  

Campaign Execution

• Launch social-first campaigns, contests, and engagement initiatives.
  
• Work cross-functionally with marketing, brand, PR, and product teams.
  
• Create platform-specific formats like Reels, Shorts, and Carousels.
  

Community Management

• Manage DMs, comments, and audience engagement.
  
• Build and grow communities across social platforms.
  
• Use social listening tools to track trends and competitor strategies.
  

Influencer & Creator Collaboration

• Identify and manage influencer partnerships.
  
• Ensure brand alignment and ROI for influencer campaigns.
  

Innovation & Trends

• Stay updated with algorithms, new formats, and viral content.
  
• Experiment with AI, meme marketing, and emerging trends.
  

Key Skills

• Deep understanding of social media platforms
  
• Strong storytelling and creative skills
  
• Analytical mindset and performance-driven approach
  
• Ownership, agility, and attention to detail
  
• Strong communication and collaboration skills
  

Preferred Qualifications

• 3–6 years in social media, content, or digital marketing
  
• Bachelor’s degree in Marketing, Media, or Communications
  
• Experience in SaaS, EdTech, or youth-focused brands preferred
  
• Hands-on experience with analytics tools such as Meta, LinkedIn, and Google Analytics