Social Media Manager

• Job Title: Social Media Manager
• Department: Brand & Marketing
• Location: Gurugram
• Employment Type: Full-Time
• About MSM Unify

MSM Unify is a global edtech platform transforming international student mobility and education access through technology, partnerships, and data-driven strategies. We are expanding our marketing team and seeking a dynamic Social Media Manager to own our brand presence and engagement across platforms.

Position Overview

Were looking for a platform-native, creative, and data-driven Social Media Manager who will be responsible for leading MSM Unifys social media strategy, content creation, community management, and platform growth across all major channels including LinkedIn, Instagram, YouTube, X (formerly Twitter), Facebook, and emerging platforms like Threads.

Key Responsibilities

Social Media Strategy & Ownership

• Develop and execute platform-specific content strategies aligned with MSM Unifys brand and business goals.
• Own and maintain the social media calendar to ensure alignment with campaign timelines, brand voice, and audience engagement trends.
• Drive organic platform growth using best practices like SEO, hashtags, optimal posting times, and audience insights.
• Tailor content strategy by platform persona (e.g., B2B tone for LinkedIn, Gen Z appeal for Instagram).

Content Planning & Performance

• Collaborate with designers, writers, and video editors to create scroll-stopping, engaging, and brand-aligned content.
• Manage content publishing and scheduling using tools like Buffer, Hootsuite, or Sprout Social.
• Track weekly and monthly performance metrics such as reach, engagement, CTR, and conversions.
• Conduct A/B testing on creatives, copy, and posting times to optimize content performance.

Campaign Execution

• Conceptualize and launch social-first campaigns, contests, influencer takeovers, and community engagement initiatives.
• Work cross-functionally with brand, PR, marketing, and product teams for integrated campaign execution.
• Create platform-specific assets like Reels, Carousels, Shorts, and animated stories.

Community Management & Listening

• Monitor and manage DMs, mentions, and comments across platforms; uphold the brand tone of voice.
• Design and implement community engagement strategies to increase retention and organic following.
• Utilize social listening tools to stay ahead of platform trends, competitor strategies, and user sentiment.

Influencer & Creator Collaborations

• Identify, engage, and manage partnerships with nano, micro, and macro influencers relevant to our domain.
• Ensure creative alignment, brand compliance, and ROI measurement for influencer campaigns.

Innovation & Trends

• Stay updated on platform algorithm changes, new formats, and viral content strategies.
• Lead pilot initiatives using emerging trends such as AI-generated content, AR filters, or meme marketing.

Key Skills & Qualities

• Platform Native: Deep understanding of how content performs natively across each social platform.
• Creative Storytelling: Strong aesthetic sense and understanding of viral content formats and brand storytelling.
• Analytical Mindset: Ability to interpret data and shape strategy based on performance insights.
• Detail-Oriented & Agile: Capable of managing multiple timelines with speed and accuracy.
• Ownership Mentality: Takes end-to-end responsibility for content quality, consistency, and engagement.

• Excellent Communicator: Capable of writing sharp, on-brand copy and engaging captions.
• Collaborative: Works effectively with cross-functional teamsmarketing, design, product, and video.

Preferred Qualifications

• 3–6 years of experience in a social media, content, or digital marketing role
• Bachelor's degree in Marketing, Communications, Media, or related field
• Experience with SaaS, edtech, or youth-centric brands is a plus
• Hands-on experience with analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics)