Digital Marketing Specialist

Company Description MITE Technology is a technology solutions provider specializing in IT consulting, software development, digital marketing, media production, and business automation. We help businesses grow through innovative, technology-driven solutions that enhance operational efficiency, strengthen digital presence, and drive sustainable growth. We foster a creative and collaborative environment that encourages innovation, continuous learning, and the adoption of emerging technologies.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Palghat. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across multiple online channels to support product launches, brand awareness, and lead generation. Daily activities include managing social media profiles, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role also involves coordinating online promotions, collaborating with design and development teams to ensure consistent digital branding, and recommending data-driven improvements to marketing strategies. The specialist will engage with internal stakeholders and clients, ensuring clear communication of campaign goals, timelines, and outcomes.

Qualifications

Candidates must have a minimum of 4+ years of professional experience in Digital Marketing and Online Marketing, with proven expertise in planning, executing, and optimizing multi-channel marketing campaigns.

Strong expertise in Social Media Marketing, including content planning, scheduling, community management, audience engagement, and platform-specific optimization.

A strong creative mindset with innovative thinking capabilities, demonstrating the ability to develop engaging content, creative campaigns, and effective marketing strategies aligned with business objectives.

Ability to stay updated with emerging digital marketing trends, social media trends, platform algorithms, and evolving audience behaviour, incorporating relevant trends into marketing campaigns.

Hands-on experience in integrating Artificial Intelligence (AI) into digital marketing workflows, including AI-powered content creation, audience research, campaign optimization, marketing automation, and performance analysis.

Proficiency in digital marketing tools and platforms, including AI-powered tools, social media management platforms, analytics dashboards, content creation tools, SEO/SEM tools, email marketing platforms, and marketing automation solutions, with the ability to use them efficiently to improve productivity and campaign performance.

Strong knowledge of Web Analytics and Performance Marketing, including KPI tracking, campaign performance analysis, reporting, and data-driven strategy optimization.

• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and communicate marketing ideas clearly.
• Knowledge of SEO/SEM, email marketing, CRM platforms, lead generation, and conversion optimization is highly desirable.
• A bachelors degree in Marketing, Business Administration, Communications, or a related field is preferred, along with relevant professional experience in digital marketing.
• Strong organizational skills, attention to detail, creative problem-solving abilities, and the capacity to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with the IT, technology, or software solutions industry is an advantage, particularly in marketing technology-driven products and services.