Performance Marketing Manager

About The Role

At Mudrex, we are building a compliant, transparent, and scalable tokenised assets trading platform for India offering crypto, tokenised global stocks and tokenised commodities for spot and derivatives trading.

Performance marketing in the Indian crypto ecosystem operates under unique constraints, standard channels like Google and Meta are heavily restricted. Hence, we are looking for an experienced Performance Marketing Manager who thrives in non-conventional acquisition environments, understands programmatic inventory inside out, and knows how to scale campaigns to acquire high-intent, active transacting users within complex regulatory frameworks.

What You Will Do

• Own Programmatic & Alternative Channels: Strategize, execute, and scale high-impact paid campaigns across DSPs, ad networks, direct publisher inventory, and affiliate ecosystems.
• Drive Traded User Acquisition: Focus strictly on bottom-funnel performance, optimizing for deposited accounts, active traders, and customer lifetime value (LTV) rather than top-funnel vanity metrics.
• Master Inventory & Supply-Side Relations: Identify high-yield programmatic inventory, negotiate direct PMP deals, manage publisher relationships, and optimize ad placements across web and app environments.
• Creative Strategy & Compliance-First Messaging: Design and test high-converting messaging and creatives that effectively communicate our value proposition while navigating local regulatory and policy hurdles.
• Attribution, Tracking & Fraud Mitigation: Work closely with MMPs and analytics platforms to ensure clean tracking, accurate multi-touch attribution, and robust ad-fraud detection.
• Continuous Optimisation: Conduct disciplined A/B testing on landing pages, creatives, funnels, and bids to drive down Cost Per Traded User (CPTU) while scaling volume.

• 6-10 years of core performance marketing experience, specifically within Crypto Trading or Real-Money Gaming (RMG) in India.
• Scale & Strategic Experience: Proven track record of independently managing and scaling $1Mn+ annual budgets across programmatic and non-traditional channels implementing unique insight based strategies.
• Channel Mastery: Deep, hands-on expertise with DSPs, direct ad networks, ad exchanges, native advertising platforms (Taboola, Outbrain), and affiliate marketing.
• Regulatory Acumen: First-hand experience delivering compliant campaigns in restricted advertising environments where conventional ad networks cannot be leveraged.
• Data-Obsessed Mindset: Strong analytical foundation with hands-on experience using MMPs, Web/Product Analytics
• Location: Based in or willing to relocate to Bengaluru.

• Hands-on experience working directly with financial or gaming compliance frameworks in India (e.g., ASCI guidelines, FIU-IND compliance standards).
• Strong established network of direct ad networks, publishers, and programmatic supply partners in the South Asian ecosystem.