Area Sales Manager

JOB DESCRIArea Sales Manager AYUSH / AYURVEDIC & HERBAL PRODUCTS

DepartmentSales & MarketingDesignationSales Officer (SO)IndustryAYUSH / Ayurveda / Herbal / OTC / FMCGExperience25 yearsQualificationGraduate; MBA in Sales & Marketing preferredEmployment TypeFull-timeReporting ToArea Sales Manager / Regional Sales ManagerLocationAs per assigned territory1. Job Purpose

To drive sales growth, strengthen market penetration and expand the distribution network for Ayurvedic, herbal and AYUSH products within the assigned territory. The Sales Officer will be responsible for achieving sales targets, developing channel partners, expanding retail reach and ensuring effective execution of sales and marketing initiatives.

2. Key Responsibilities

Sales & Business Development

• Achieve primary and secondary sales targets for the assigned territory.
• Develop and implement sales plans to drive business growth.
• Ensure effective product distribution, availability and visibility.
• Identify new business opportunities and expand market coverage.

Distribution Management

• Appoint and develop distributors, stockists and channel partners.
• Manage distributor productivity, stock availability and order servicing.
• Ensure optimum inventory levels and effective market replenishment.
• Monitor distributor ROI and outstanding payments.

Market Development

• Expand retail penetration across chemists, Ayurvedic stores, general trade and other relevant outlets.
• Develop relationships with doctors, Ayurvedic practitioners, retailers and wholesalers, wherever relevant to the product portfolio.
• Generate product awareness and improve brand acceptance in the market.
• Track competitor activities, pricing, schemes and new product launches.

Sales Execution & Reporting

• Conduct regular market visits and implement planned sales beats.
• Ensure effective implementation of trade schemes, promotions and merchandising activities.
• Monitor secondary sales, outlet coverage, productive calls and strike rate.
• Submit daily, weekly and monthly sales reports and market feedback.

3. Candidate Profile

• 25 years of experience in sales within the AYUSH, Ayurvedic, Herbal, OTC Pharma or FMCG industry.
• Experience in handling distributor networks and retail sales.
• Good understanding of chemist, Ayurvedic retail and general trade channels.
• Strong market development, negotiation and relationship management skills.
• Target-oriented with good communication and execution capabilities.
• Willingness to travel extensively within the assigned territory.

4. Key Performance Indicators (KPIs)

• Primary and secondary sales achievement.
• Numeric distribution and outlet expansion.
• Productive outlet coverage.
• Distributor appointment and productivity.
• Sales beat adherence and market working.
• Collection efficiency and outstanding control.
• Product availability and visibility.

5. Preferred Industry Background

Candidates from companies dealing in:

• Ayurvedic and herbal medicines.
• AYUSH and traditional wellness products.
• OTC healthcare products.
• Herbal personal care and wellness.
• Ayurvedic FMCG and nutraceutical products.

Preference: Candidates with hands-on experience in Ayurvedic / OTC distribution and retail sales.

6. Application Details

Interested candidates can share their updated CV along with current CTC, expected CTC and notice period.