Marketing Executive

Role & responsibilities

Content & Social Media

• Create engaging content for social media platforms including Instagram, Facebook, YouTube Shorts, and other emerging formats.
• Write captions, hooks, headlines, video scripts, and basic marketing copy aligned with brand tone and objectives.
• Plan and execute social media calendars in coordination with campaigns and promotions.
• Adapt content for different platforms and audiences (organic, paid, short-form, long-form).
• Monitor content performance and optimise creatives based on engagement and insights.

Video Creation & Editing (AI + Manual)

• Edit and produce high-quality videos using traditional tools and AI-assisted workflows.
• Create reels, short videos, ads, stories, and basic long-form content efficiently.
• Use AI tools for auto-cutting, subtitles, resizing, background removal, audio cleanup, and voice enhancement.
• Create multiple video variations quickly for A/B testing and platform-specific formats.
• 
  Integrate AI-generated assets such as B-roll, motion elements, text animations, and voiceovers when appropriate.

Design & Visual Assets

• Design creatives for social media, digital campaigns, website banners, and marketing collateral.
• Use tools like Canva, CapCut, Adobe Illustrator, After Effects, and Premiere Pro to produce consistent, on-brand visuals.
• Ensure visual consistency across platforms while maintaining agility and speed.

Website & CMS Management

• Manage and update website content using the CMS (page edits, banners, blogs, landing pages, offers, forms).
• Upload campaign content and ensure timely updates aligned with marketing initiatives.
• Handle basic SEO elements such as meta titles, descriptions, headings, and image optimisation.
• Coordinate with internal teams or vendors for larger website updates or enhancements.
• Ensure website content accuracy, functionality, and brand alignment.

AI & Workflow Optimisation

• Leverage AI tools to improve speed, scalability, and consistency across content and video production.
• Maintain structured workflows for prompts, templates, presets, captions, and reusable assets.
• Stay updated on emerging AI tools, content trends, and digital best practices.

Preferred candidate profile

• 3-5 years of hands-on experience in content creation, social media, video editing, and digital marketing.
• Working knowledge of Canva, CapCut, Adobe Illustrator Adobe Premiere Pro & After Effects.
• Good understanding of storytelling, pacing, and audience-first content creation.
• Experience optimising content for engagement and performance.
• Comfortable managing website updates via CMS (WordPress or similar).
• Strong attention to detail, organisation, and ability to multitask.
• Ability to balance creative judgment with speed and execution.