Brand Associate

About MuscleBlaze & Koshaveda:

MuscleBlaze is Indias top sports nutrition brand, known for innovation, authenticity, and high-impact marketing. Iconic campaigns like Tum Nahi Samjhoge and Ziddi Hoon Main reflect our commitment to the Indian fitness community.

Koshaveda, a sub-brand of MuscleBlaze, is dedicated to Ayurvedic and herbal wellnessrooted in tradition, driven by efficacy, and crafted for todays conscious consumer.

Role Overview:

We are looking for a Brand Associate with a strong inclination toward research, formulation, new product development (NPD), packaging, and product launch. This role demands cross-functional collaboration with R&D, marketing, design, and supply chain teams to deliver innovative, consumer-first wellness solutions.

Key Responsibilities:

• Conduct consumer and market research to identify trends, gaps, and new opportunities within the Ayurvedic and natural wellness space
  
• Collaborate with internal and external stakeholders for product ideation, ingredient sourcing, and formulation development
• Work closely with formulation teams to evaluate efficacy, stability, and regulatory compliance
• Liaise with R&D and regulatory teams to ensure product efficacy, compliance, and claim substantiation
• Own the end-to-end NPD process from concept development to final launch
• Coordinate packaging development - including material selection, structure innovation, and design alignment
• Support in go-to-market strategy and cross-functional launch planning
• Track timelines and ensure alignment across all stages from prototyping to commercialization
• Monitor performance post-launch and assist in drawing consumer insights for iteration or expansion

Requirements:

• 24 years of experience in brand development, NPD, formulation coordination or development, or packaging in the FMCG, nutrition, or D2C wellness space

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• Strong understanding of Ayurvedic/natural product categories and consumer behavior
• Experience in handling packaging development and vendor coordination
• Excellent project management and communication skills
• Proficiency in Microsoft Office tools; knowledge of project management platforms is a plus
• A proactive and detail-oriented mindset with a passion for innovation and wellness

Why Join Us:

• Opportunity to shape a growing brand in Indias booming wellness space
• Work in a high-impact, agile environment that blends traditional Ayurveda with modern product innovation
• Exposure to full-lifecycle product development, from concept to launch under a trusted market leader
• Be part of a fast-growing team working on purpose-driven wellness solutions