Senior Marketing Associate

About MuscleBlaze:

MuscleBlaze is Indias top sports nutrition brand, known for innovation, authenticity, and high-impact marketing. Iconic campaigns like Tum Nahi Samjhoge and Ziddi Hoon Main reflect our commitment to the Indian fitness community.

Key Responsibilities:

Brand Marketing & Content:

• Drive ATL & BTL strategies across digital, influencer, and offline ecosystems.
• Own communication planning, creatives, and product storytelling across platforms.
• Manage and optimize product listings and digital assets across D2C and marketplace platforms.
• Benchmark competition and lead QC of product communication across all channels.

New Product Development (NPD):

• Identify white spaces through market sizing, trend spotting, and competition analysis.
• Lead product development end-to-end from concept to launch including formulation, packaging, pricing, forecasting, and production tracking.
• Partner with R&D, Design, Ops, and Sales to execute seamless product rollouts.

Analytics & Consumer Insights:

• Analyze product performance, customer reviews, and NPS to drive continuous improvement.
• Extract insights from consumer behavior, feedback, and sales data to refine strategy.
• Drive consumer research for concept testing, pre-launch feedback, and product validation.

Project & Stakeholder Management:

• Lead cross-functional projects like re-branding, SKU transitions, and vendor coordination.
• Collaborate with catalog, merchandising, operations, and logistics teams.
• Support resolution of customer escalations through coordinated backend efforts.

Skills & Attributes:

• 2-4 years of experience in brand management, product marketing, NPD, or category roles.
• Prior experience in wellness, FMCG, pharma, or nutrition is a strong advantage.
• Excellent communication and analytical skills.
• Ability to juggle execution with strategy and navigate multiple internal stakeholders.