Digital Marketing Executive

Company Description My Choice Food Products is a growing food manufacturing and distribution company committed to delivering safe, high-quality products to consumers. The organization focuses on innovative recipes, consistent quality, and reliable supply chains to meet evolving market demands. With a presence in Trivandrum and surrounding regions, My Choice Food Products serves both retail and institutional customers. The company values collaboration, transparency, and continuous improvement, offering team members opportunities to contribute ideas and grow in their careers.

Role Description The Digital Marketing Executive will manage and execute online marketing initiatives to strengthen the brand presence and support sales objectives. This full-time, hybrid role is based in Trivandrum, with the flexibility to work from home for part of the week. Day-to-day responsibilities include planning and running social media campaigns, developing web content, monitoring web analytics, and supporting digital advertising efforts. The role involves coordinating with internal teams to create marketing materials, managing content calendars, tracking campaign performance, and preparing reports with actionable insights. The Digital Marketing Executive will also help identify new digital opportunities and ensure consistent brand messaging across all online channels.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills, with experience creating and executing digital campaigns.
• Candidates should possess effective Communication skills, including the ability to write clear, audience-focused messages and collaborate with cross-functional teams.
• Candidates should possess Web Content Writing skills to develop engaging website copy, blog posts, and other digital assets.
• Candidates should possess Web Analytics skills to track, analyze, and optimize campaign performance across platforms.
• Relevant experience with tools such as Google Analytics, social media management platforms, and basic design or content creation tools is beneficial.
• A bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work in a hybrid setup from Trivandrum, manage multiple projects, and adapt to changing priorities is important.