MYK LATICRETE - Regional Market Development Manager - Marketing

Position Title: Regional Market Development Manager

Department: Marketing

Reporting to: General Manager - Market Development

Basic Responsibilities:

Detail the broad activities to be performed by the employee.

Activities:

• 1) Market Development Responsibilities: Oversee marketing development activities across assigned regions/territories.
• 2) Team Leadership: Lead a team of Area Market Development Managers and/or Market Development Executives.
• 3) Influencer Engagement: Spearhead influencer engagement activities such as promotional meets, naka meets, and van activities.
• 4) Activity Effectiveness Analysis: Analyse the effectiveness of engagement activities and suggest as well as execute next steps for business generation.
• 5) Retention and Growth of Masons/Contractors:

• 1. Responsible for the retention and growth of masons and contractors within the assigned territory.
• 2. Lead and achieve desired targets of mason and contractor schemes.
• 3. Engage with non-active or zero-point users (masons/contractors) to encourage them to scan product tokens.

• 6) Site Leads Management: Maintain and follow up on site leads for conversion to ensure continuous site demands of MYK Laticrete products.
• 7) Relationship Building: Work closely with Architects, large masons, and contractors to establish new products in the market.
• 8) Build relationships with architects and interior designers to help the team secure product and site approvals.
• 9) Branding Management: Manage branding vendors and execute branding/visibility initiatives as per market demand.
• 10) Responsible for Coordinating the Product Launches along with Product Managers & Local Sales Team.
• 11) Strategic Approach: Inputs to team/ management to capture new/ existing market share.

Deliverables (Broad KRAs):

• 1. Achieving set Silver & Gold Users Retention & their Points Growth from each of his assigned territories.
• 2. Achieving set Premium Products Level Scan Growth Targets.
• 3. Achieving Contractor Scheme Targets.
• 4. Achieving Retail Lead Generation & Conversion Targets.
• 5. Achieving Site/Specification Approvals from B/C Class Architects.
• 6. Achieving set Promotional Meets Execution Targets along with Post Meeting Attendees Productivity.
• 7. Achieving Branding Execution Targets of entire region/zone.

Dimensions:

• 6 - 8 number of team members.
• Sales Revenue.

Person Specifications Education:

• MBA.
• Essential: MBA from Tier 1 & Tier 2 colleges.

Experience & Skills Required:

• Digital Literacy.
• 6 - 8 years experience as a team leader along with overall experience of 10 - 12 in sales/business development / influencer engagement (regular MBA colleges).
• 4 - 5 years experience as a team leader along with overall experience of 6 - 8 in sales/business development / influencer engagement with Team Handling (MBA from Tier 1 & 2 colleges).
• Proficiency in data analysis, MS Excel, Powerpoint, Power BI, Salesforce.

Critical to Success Factors:

• 1. Leadership & People Orientation: Inspiring leader who motivates and guides teams of AMDMs/MDEs, Empathetic and approachable with masons, contractors, architects, and field staff, Decisive yet fair in handling conflicts, feedback, and performance issues.
• 2. Result & Growth Orientation: Target-driven mindset, always aligning actions to business growth, Persistence and resilience to chase conversions and re-engage inactive users, High ownership of market results, never passing accountability.
• 3. Influence & Relationship Building: Strong interpersonal skills to build trust with influencers (masons, contractors, architects), Charismatic and engaging communicator in promotional meets.
• 4. Strategic & Analytical Thinking: Analytical mindset to measure ROI of activities, improve efficiency, and share insights, Problem-solving orientation to address gaps in retention, activation, or other day to day marketing activities in mapped territories.
• 5. Execution Excellence: Detail-oriented in planning activities, branding execution, and vendor coordination, Discipline and consistency in follow-ups (site leads, Silver & Gold Users, Contractors Qualifications, team reviews), Strong project management skills to launch New Products and Scheme/Campaigns on time.
• 6. Communication & Collaboration: Collaborative mindset to align market development with sales and marketing goals, Clear communicator with team, and cross-functional stakeholders (sales, product, accounts, marketing).
• 7. Entrepreneurial & Innovative Mindset: Ownership mentality, treating the region as a "mini-business unit.", Proactive in spotting new opportunities (new influencers, sites, channels), Innovative in designing local market activities beyond standard playbooks.