Influencer Growth & Performance Executive (RestoSmile) AN Pharma

About RestoSmile

RestoSmile is not positioned as just a toothpaste brand.

It is a habit-building oral care movement focused on:

• 2 minutes 2 times daily brushing discipline
• Helping in sensitivity relief
• Helping improve visual whitening
• Helping strengthen enamel

We are building a long-term behavior-driven brand, not chasing vanity views.

Role Summary

We are looking for an aggressive, performance-driven Influencer Growth Executive who will:

• Build and manage influencer campaigns (Delhi Pan India)
• Ensure habit-driven brand messaging
• Track performance beyond likes and views
• Connect digital activity with retail demand
• Protect brand positioning and legal-safe messaging

This role requires ownership, discipline, negotiation skill, and data focus.

Key Responsibilities

1 Influencer Sourcing & Negotiation

• Identify micro and mid influencers (10K250K followers)
• Shortlist based on audience relevance (2540 urban segment)
• Negotiate rates aggressively for ROI efficiency
• Maintain rate benchmarking sheet

2 Campaign Execution

• Ensure RestoSmile brand visibility in first 1 second of content
• Ensure messaging includes habit anchor (2 mins 2 times)
• Maintain legally safe claims (“helps in” format only)
• Approve scripts before posting
• Ensure on-time delivery

3 Performance Tracking (Very Important)

Track and report weekly:

• 3-second hold rate
• Average watch time
• Brand recall in comments
• Cost per engagement
• Content retention rate

Must create structured dashboard.

No vanity reporting allowed.

4 Retail Synchronization

• Coordinate weekly with sales team
• Check if influencer push increased shop inquiries
• Adjust content based on retailer feedback

5 Budget Control

• Manage monthly influencer budget responsibly
• Avoid overspending on trending but irrelevant creators
• Maintain ROI-first mindset

Required Skill Set

Must Have:

• 3–5 years experience in influencer marketing or performance campaigns
• Strong negotiation skills
• Excel/dashboard comfort
• Content evaluation ability
• Aggressive follow-up personality
• Clear understanding of digital metrics
• Discipline to follow strict brand guidelines

Good to Have:

• Experience in FMCG or health category
• Experience in Delhi market
• Network of local influencers

Personality Traits We Want

• Aggressive but professional
• Numbers-focused
• Ownership mindset
• Does not chase virality blindly
• Understands long-term brand building
• Comfortable being accountable to measurable KPIs

KPIs (Performance Metrics)

Monthly KPIs will include:

• Number of influencer collaborations executed
• Average 3-sec retention rate
• Cost efficiency per campaign
• Brand recall metrics
• Budget discipline
• Retail demand correlation tracking

Bonus will be performance-linked.

Compensation Structure

• Fixed Salary: 66000 – 85000 (based on experience)
• Performance Incentive: 10–20% bonus based on KPI achievement
• Growth path: Regional Lead (Pan India Expansion Phase)

• No commission-per-influencer model.
• Performance must be ROI-based.
• Only Performer with ROI Should apply