Lead Associate - Storefront

About The Company

Who are we

Myntra is Indias leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, weve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. Were bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Roles And Responsibilities

• Storefront & Funnel Strategy: Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
• Metrics & Performance Ownership: Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
• Category Visibility & Optimization: Plan category-level visibility and optimize storefronts (with a strong focus on Brand Stores and Category Pages) using data rigor.
• Campaign Planning & Collaboration: Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
• Execution & Experience Management: Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
• Cross-Functional & Event Coordination: Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events (e.g., End of Reason Sale, Big Fashion Days).
• Product & Engineering Alignment: Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of new features.
• Stakeholder & Team Enablement: Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.

Data-driven decision making, User Research & Customer Insights, Data Analytics & Problem Solving, UX & Design Thinking, Go-To-Market & Growth Strategy