Digital Marketing- Real Estate

Role & responsibilities

• Plan and execute 360 digital marketing campaigns for residential and commercial real estate projects.
• Drive qualified leads through Google Ads, Meta Ads, YouTube Ads, and real estate portals such as 99acres, MagicBricks, and Housing.com.
• Manage end-to-end lead generation campaigns including targeting, budgeting, creatives, campaign setup, optimization, and performance tracking.
• Optimize campaigns to improve lead quality, CPL, conversion rates, and overall ROI.
• Develop and implement SEO strategies, including keyword research, competitor analysis, on-page SEO, content optimization, and organic growth.
• Create and optimize landing pages, enquiry forms, tracking, pixels, and conversion funnels to maximize lead conversions.
• Coordinate with Sales and CRM teams to monitor lead quality, follow-ups, site visits, and conversions.
• Execute remarketing, retargeting, WhatsApp, SMS, and Email campaigns for lead nurturing and re-engagement.
• Manage social media marketing across Facebook, Instagram, LinkedIn, and YouTube for project promotion and brand building.
• Plan digital promotions for project launches, offers, walkthroughs, reels, testimonials, and customer stories.
• Collaborate with creative, content, video, sales, and CRM teams to deliver high-performing marketing campaigns.
• Track and analyze performance using Google Analytics, Google Search Console, and other analytics tools, and prepare actionable reports.
• Monitor competitor campaigns, market trends, budgets, and digital performance to identify growth opportunities.
• Guide junior team members and support them in campaign execution, optimization, and reporting.

• Preferred candidate profile
• Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 3-5 years of experience in Digital Marketing, preferably in the Real Estate / Property industry.
• Hands-on experience in Google Ads, Meta Ads, SEO, PPC, Social Media Marketing, and Lead Generation.
• Strong understanding of real estate marketing, lead funnels, landing pages, remarketing, and conversion optimization.
• Experience with Google Analytics, Search Console, Tag Manager, and CRM/lead management tools.
• Excellent analytical, communication, and coordination skills with a result-oriented approach.
• Ability to manage multiple campaigns and work closely with Sales and CRM teams.
• Candidates with experience in residential/commercial real estate projects will be preferred.