Digital Marketing Specialist

We are seeking a strategic and creative Digital Marketing Specialist to lead the development of our brand from the ground up. This is a unique opportunity for someone who thrives in a startup or growth-oriented environment, with a deep understanding of digital marketing, customer targeting, content creation, and ROI-focused campaign execution.

Key Responsibilities:

Brand Building:

• Develop and execute a comprehensive digital brand strategy from scratch.
• Establish the brand voice, positioning, and visual identity across all digital platforms.

Digital Strategy & Campaigns:

• Create and manage data-driven marketing campaigns tailored to the Ideal Customer Profile (ICP).
• Utilize channels such as SEO, SEM, paid social, email marketing, influencer partnerships, and content marketing to drive awareness and engagement.

Lead Generation & ROI:

• Build and optimize customer acquisition funnels that convert.
• Set and monitor performance KPIs to maximize ROI and revenue growth.
• Continuously analyze performance metrics and iterate on campaigns for improvement.

Content Creation:

• Produce compelling, high-converting content for digital channels including blogs, ads, landing pages, emails, and social media.
• Collaborate with design and video teams (or freelancers) to develop multimedia content aligned with brand goals.

Cross-Functional Collaboration:

• Work closely with sales, product, and design teams to align on business goals and marketing strategies.
• Translate complex ideas into clear and engaging marketing messages.

Qualifications:

• Proven experience (3-6+ years) in digital marketing, with a strong track record of building brands and driving measurable business growth.
• Deep understanding of customer targeting and segmentation, especially around ICP development.
• Hands-on experience with digital tools and platforms (e.g., Google Ads, Meta Business Manager, HubSpot, GA4, etc.).
• Strong analytical skills and comfort working with data and metrics.
• Excellent content creation and storytelling ability across formats.
• Entrepreneurial mindset with the ability to work independently and take initiative.

Nice to Have:

• Experience in a startup or brand launch environment.
• Familiarity with AI tools and automation platforms in marketing.
• Graphic design or video editing skills.