Marketing Senior Executive

Key Roles and Responsibilities

• ATL/BTL Campaign Execution: Execute approved offline marketing campaigns, coordinating schedules, materials, vendors and internal teams to ensure timely delivery.
• Outdoor Advertising: Identify suitable media sites, check availability, obtain quotations and coordinate approved bookings. Manage artwork approvals, printing, installation, display monitoring, renewals and removal.
• Events and Activations: Coordinate and execute promotional events, society activations, exhibitions and other on-ground activities, including venues, permissions, logistics, promoter briefing and lead capture.
• Project and Site Branding: Coordinate branding across project sites, approach roads, sales offices and show flats. Conduct regular audits to ensure communication is accurate, current and well maintained.
• Media Evaluation and Commercials: Source media proposals and comparative quotations; assess location, visibility, duration, costs and deliverables, and negotiate commercials for approval.
• Vendor and Agency Coordination: Manage execution against approved scope, timelines, costs and quality standards; verify delivery through site checks and photographic records.
• PO/WO and Billing: Prepare comparative statements and supporting documentation; coordinate PO/WO issuance, verify invoices against approved work and liaise with Procurement and Finance for processing.
• Tracking and Reporting: Maintain campaign schedules, expenditure records, vendor trackers and execution reports. Capture event and activation outcomes, including participation and leads generated.

Required Experience, Skills and Competencies

• Preferably 35 years of relevant offline marketing experience, with real estate experience preferred.
• Strong execution, coordination, negotiation and follow-up skills.
• Attention to detail in artwork, branding, documentation and billing.
• Working knowledge of outdoor media, printing, fabrication and event execution.
• Proficiency in Excel for comparisons, expenditure tracking and reporting.
• Willingness to travel across project sites and attend events, including weekends when required.