DIGITAL MARKETING MANAGER

No. of Positions: 1

Experience: 7+ Years

Location: Udaipur (Rajasthan)

Workdays: Monday to Sunday (Flexible Leave policy)

Work Timings: 9am - 6pm

Industry: Non-Profit Organization / Healthcare / Education / CRM

Job Type: Fulltime

We are looking for a talented and dynamic Digital Marketing Head to join our Organization. This is a fulltime/direct hire position. If this is something that interests you, apply today.

Requirement Details

• Manage the content that the business posts to social media
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
• Build and maintain our social media presence.
• Measure the overall ROI and KPIs of all digital marketing campaigns.
• Identify current marketing trends and insights.
• Optimize the costs and campaign performance based on these insights.
• Develop creative digital marketing growth strategies.
• Plan, execute and measure conversion tests to create strategic planning accordingly.
• Work with internal teams to create landing pages and improve the consumer experience.
• Use your analytical abilities to assess the experience of our audience over multiple channels.
• Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

• Bachelors degree in Marketing, Information Technology or related field.
• Proven 7+years of experience in Digital Marketing Dept.
• Working knowledge of leading and managing SEO/SEM campaigns.
• Certification of Advanced Digital Media Marketing will be preferred.
• Ability to identify target audiences and devising effective campaigns.
• Working experience in optimizing landing pages and user funnels.
• Familiar with website analytics tools like Crazy Egg, Mint, Matomo, etc.
• Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.
• Outstanding experience in setting up and optimizing Google Ad words campaigns.
• Exceptional knowledge of content management and email marketing software.
• Good understanding of social media and display advertising platforms.
• Great interpersonal skills.
• Exceptional oral and written communication skills.
• Ability to work in a team or individually as and when required.
• Ability to manage and handle multiple tasks.
• Outstanding problem-solving skills.
• Exceptional attention to detail.
• Good time management abilities.
• Strong decision-making skills.