Vice President - Sales - FMCG

Role Overview:

We are seeking a seasoned commercial leader to serve as our Vice President of Sales, a pivotal role designed to drive top-line growth and market expansion across our diverse business segments. In this capacity, you will function as a true P&L Head, taking full ownership of the commercial strategy, revenue targets, and operational efficiency of our sales organization. You will work closely with the executive leadership team to define our long-term vision while mentoring regional heads and cross-functional partners to ensure seamless execution. Your primary impact will be the transformation of our market presence, ensuring that our Go-To-Market strategies are not only robust but also deeply integrated into the nuances of General Trade and Rural Sales ecosystems. This is a high-impact position for a strategic thinker who thrives on building high-performance cultures and delivering sustainable business outcomes in a competitive landscape.

Key Responsibilities:

• Formulate and execute comprehensive Go-To-Market strategies to penetrate new territories and strengthen our footprint in General Trade and Rural sectors, ensuring consistent market share growth.
• Manage the full P&L for the sales division, optimizing resource allocation and cost structures to maximize profitability and return on investment.
• Lead and mentor a large, geographically dispersed sales force, fostering a culture of Leadership Development to build a robust pipeline of future talent and high-performing managers.
• Collaborate with supply chain, marketing, and product teams to align sales objectives with organizational capabilities, ensuring that customer requirements are met with precision and speed.
• Drive digital transformation within the sales process, leveraging data analytics to refine forecasting accuracy and improve the efficiency of field operations.
• Represent the organization in high-level negotiations with key distributors and institutional partners to secure long-term commercial advantages and brand loyalty.

Required Skillset:

• Demonstrated ability to manage complex P&L responsibilities, with a proven track record of scaling revenue in high-growth environments.
• Expert-level proficiency in designing and implementing Go-To-Market strategies, specifically tailored to the complexities of General Trade and Rural distribution networks.
• Exceptional leadership capabilities, with a history of building, coaching, and retaining high-performing teams across multiple regions.
• Strong analytical acumen, with the ability to translate market data and consumer insights into actionable sales strategies that drive competitive advantage.
• Superior communication and stakeholder management skills, enabling you to influence executive boards and align cross-functional teams toward unified business goals.
• A postgraduate degree in Management from a premier institute is preferred, reflecting a strong foundation in strategic business operations.
• High degree of adaptability and comfort working in a dynamic, pan-India environment, with the ability to lead effectively across diverse work setups.
• Possess 15 - 20 years of progressive experience in sales leadership roles within the FMCG or consumer goods industry.