Nat Habit - Shopper Marketing Manager

About Us

We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Job Title: Shopper Marketing Manager

• Location: Gurugram, Haryana, India
• Experience Required: 1-2 years
• Reports To: Head, E-commerce

Role Overview:

We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1-2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.

Key Responsibilities:

1. Category Revenue & Profitability Management

• Monitor and manage category top-line and bottom-line performance.
• Track sales data, profit margins, and promotional effectiveness.
• Ensure category pricing and promotional strategies support business objectives.

2. Market Research & Category Sizing

• Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.
• Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

3. Market Share Growth

• Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.
• Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

4. Category Opportunity Identification

• Identify high-potential sub-categories, consumption trends, and whitespace opportunities.
• Develop recommendations for product portfolio expansion and targeting strategies.

5. Driving NPD Sales

• Support the launch of new products through market activation plans.
• Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

• Strong analytical and problem-solving skills.
• Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).
• Ability to interpret market and consumer data to develop actionable plans.
• Excellent communication and presentation skills.
• Strong cross-functional collaboration mindset.

Qualifications:

• Master's degree in Marketing, Business Administration, or a related field
• MBA from Tier 1 B-schools preferred
• 1-2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs):

• Category revenue growth vs. target.
• Market share improvement.
• NPD sales contribution.
• ROI on shopper marketing initiative

• Location: Sector 18, Udyog Vihar, Gurgaon
• Website: www.nathabit.in
• Instagram: www.instagram.com/nathabit.in