Performance Marketing Executive

Role & responsibilities

We are looking for a skilled and result-oriented Performance Marketing Executive to manage digital marketing activities for our two businesses: Cosmic Safety (professional training and education) and National Lights Company (retail and decorative lighting).

Key Responsibilities:

• * Plan, create and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• * Generate quality leads, customer enquiries and course enrolments.
• * Manage advertising budgets and optimise campaigns for better ROI.
• * Develop social media growth strategies and coordinate content creation.
• * Improve website traffic, landing pages and lead conversions.
• * Use Canva, ChatGPT and AI tools to improve marketing productivity.
• * Track campaign performance using Google Analytics, Meta Ads Manager and reporting tools.
• * Monitor cost per lead (CPL), conversion rates and return on ad spend.
• * Prepare weekly performance reports and recommend improvements.

Preferred candidate profile

• * 24 years of practical digital/performance marketing experience.
• * Strong hands-on experience with Meta Ads and Google Ads.
• * Proven ability to generate leads through paid advertising.
• * Understanding of campaign optimisation, audience targeting and conversion tracking.
• * Familiarity with SEO, Canva and AI marketing tools.
• * Good communication skills in English and Hindi.
• * Ability to work independently, take ownership and achieve measurable targets.

Preference: Candidates with proven advertising campaign results and experience in lead generation for education, training, retail or service businesses.

Perks and benefits

• * Opportunity to manage marketing for two growing businesses.
• * Hands-on experience across education and retail sectors.
• * Direct involvement in business growth and marketing strategy.
• * Professional development and learning opportunities.

Candidates should be prepared to discuss previous advertising campaigns, budgets handled, leads generated and measurable results during the interview.