Vice President - Performance Marketing - Internet/Online

VP - Performance Marketing

Location: Bangalore

Experience: 6 - 10 years

Mode: Work From Office

Industry: Consumer Healthtech / Digital Health

About the Company:

Our client is a rapidly growing, venture-backed consumer healthtech company building a technology-enabled approach to personalised healthcare and wellness.

The company combines medical expertise, technology, personalised interventions and ongoing customer engagement to deliver measurable health outcomes. With a strong focus on consumer acquisition and recurring customer relationships, the business is at an exciting stage of scaling its growth engine.

The Role:

We are looking for a VP / Head of Performance Marketing to own and scale the company's consumer acquisition engine.

This is a high-ownership role for a performance / growth leader who can go beyond channel management and take responsibility for the entire acquisition funnel - from customer acquisition and lead generation to conversion, CAC, revenue and LTV.

The ideal candidate will have experience scaling performance marketing in a B2C, EdTech, Healthtech, Fintech, Consumer Internet or other high-consideration consumer business.

Key Responsibilities:

• Own the overall performance marketing and consumer acquisition strategy, across paid, organic and emerging acquisition channels.
• Develop and execute strategies across Google, Meta, YouTube, affiliates and other digital acquisition platforms.
• Own marketing budgets, channel allocation and performance against CAC, ROAS, LTV and revenue targets.
• Drive optimisation of the complete customer funnel - from impression - lead - qualified lead - consultation / conversion - paid customer - retention.
• Build a strong understanding of customer cohorts, unit economics and LTV / CAC and use these insights to drive investment decisions.
• Develop and scale new acquisition channels, partnerships and affiliate-led growth opportunities.
• Partner closely with Sales / Inside Sales, Product, CRM, Analytics, Creative and Business teams to improve conversion and customer economics.
• Build a robust performance creative engine, identifying consumer insights, messaging and creative formats that improve acquisition efficiency.
• Establish a rigorous performance measurement and attribution framework across channels.
• Build dashboards and operating mechanisms to track CPL, CAC, lead quality, conversion, ROAS, contribution margin and LTV.
• Lead, mentor and build a high-performing performance marketing / growth team.
• Work closely with the leadership team to translate business objectives into measurable growth plans and acquisition targets.

Ideal Candidate:

We are looking for candidates with:

• 6 - 10 years of experience in Performance Marketing, Growth Marketing, User Acquisition or Consumer Growth.
• Strong experience in B2C / D2C / Consumer Internet businesses.
• Experience managing significant performance marketing budgets and owning acquisition outcomes.
• Strong understanding of Google, Meta, YouTube, affiliates and digital acquisition channels.
• Demonstrated experience managing the funnel beyond media metrics - including lead quality, conversion, CAC, revenue and LTV.
• Strong analytical orientation with the ability to translate data into business decisions.
• Experience working closely with Sales / CRM / Product / Analytics / Creative teams.
• Experience building and managing high-performing teams.
• Candidates from EdTech, Healthtech, Fintech, Consumer Internet, D2C or other high-consideration B2C businesses would be preferred.

The company name and additional details will be disclosed during the selection process.