Influencer Marketing Executive

Job Title:

Influencer Marketing Executive

Company Overview:

Naturals Salon, Indias No. 1 unisex salon brand with over 800 franchises, is on the lookout for a dynamic and creativeInfluencer Marketing Executiveto strengthen our digital presence and leverage influencer collaborations to drive brand visibility and engagement.

Role Overview:

The Influencer Marketing Executive will be responsible for developing and executing influencer campaigns, building relationships with influencers, and driving impactful collaborations to boost the Naturals Salon brand across platforms, primarily in Chennai and key regions.

Key Responsibilities:

Influencer Campaign Strategy & Execution:

• Develop and implement influencer marketing strategies for new salon launches, promotions, and events.
• Identify relevant influencers (micro, macro, and celebrity) in the beauty, lifestyle, and fashion niches.
• Plan end-to-end campaigns: briefing, coordination, execution, and tracking performance.

Relationship Management:

• Build and nurture strong relationships with influencers, content creators, and agencies.
• Negotiate contracts, deliverables, and campaign terms aligned with the budget.

Content Collaboration & Quality Control:

• Collaborate with influencers to create authentic, high-quality content (reels, posts, stories) that reflects the Naturals brand ethos.
• Ensure content is engaging, on-brand, and aligned with campaign goals.

Campaign Monitoring & Analysis:

• Track and analyze influencer campaign performance using KPIs (engagement rates, reach, impressions, conversions).
• Provide campaign reports with insights for ROI measurement and improvements.

Trends & Innovation:

• Stay up-to-date with emerging trends on social media platforms (Instagram, Facebook, YouTube, etc.) and influencer marketing best practices.
• Recommend innovative ways to amplify Naturals Salons digital reach through influencer activations.

Event Support:

• Coordinate influencer participation for salon launches, events, and activations, ensuring high visibility and engagement.
• Manage on-ground influencer interactions during campaigns.

Key Skills & Qualifications:

• Education:Bachelors degree in Marketing, Communication, PR, or a related field.
• Experience:3-5 years of experience in influencer marketing, social media campaigns, or digital marketing roles. Experience in the beauty, lifestyle, or fashion industries is a plus.
• Skills Required:
• Strong knowledge of influencer marketing tools and platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Understanding of social media platforms (Instagram, Facebook, YouTube) and content trends.
• Creative mindset with a keen eye for engaging content.
• Analytical skills to track KPIs and evaluate campaign success.
• Candidates with an active Instagram Account with 5k followers will be an added advantage

Why Join Us

• Be a part of Indias leading beauty and salon brand with over 25 years of legacy.
• Opportunity to drive innovative influencer campaigns at scale.
• Collaborate with top beauty and lifestyle influencers.
• A dynamic and inclusive work culture that nurtures creativity and growth.

Location:

Chennai (Head Office)

Compensation:

Competitive salary

How to Apply:

Interested candidates can share their updated resumes to [HIDDEN TEXT] with the subject line:Application for Influencer Marketing Executive Naturals Salon