Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Chennai, Tamil Nadu

Experience: 2-5 years

Company Description:

Groom India, is Indias largest beauty Salon chain with over 800 outlets nationwide. Our diverse formats, including Naturals Salon, Nails & Beyond, Page 3, Bae, Ayur, and Star Secrets, cater to a wide range of beauty and grooming needs, making us a trusted name across the country.

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As a Performance Marketing Manager, you will be responsible for driving and optimizing paid marketing campaigns across various digital platforms (Google Ads, Facebook Ads, Instagram, etc.). You will manage budgets, track KPIs, and continuously analyze and improve campaigns to achieve the best possible results in terms of ROI, conversions, and customer acquisition.

Key Responsibilities:

• Develop and execute performance-driven marketing campaigns across digital channels (Google Ads, Facebook, Instagram, YouTube, etc.).
• Manage and optimize the digital marketing budget to ensure maximum ROI.
• Monitor, analyze, and report on campaign performance, providing actionable insights for improvement.
• Collaborate with the content team to create ad copy, creatives, and landing pages for campaigns.
• Implement A/B testing and other optimization techniques to improve conversion rates.
• Stay updated on the latest trends and tools in performance marketing and digital advertising.
• Work closely with cross-functional teams to align marketing strategies with overall business goals.
• Track key metrics, including CTR, CPC, CPA, and ROI, and adjust strategies accordingly.
• Provide regular reports and presentations to senior management on campaign performance.

Skills & Qualifications:

• Bachelors degree in Marketing, Business, or related field.
• 2-4 years of experience in performance marketing, preferably in Beauty/Retail/Digital Agency background.
• Strong experience with Google Ads, Facebook Ads, Instagram, and other digital marketing platforms. Proven track record of managing paid campaigns and optimizing for performance
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

If you are ready to take on this exciting challenge, please send your resume and cover letter to [HIDDEN TEXT]