Brand Manager

Company Description Naukripay Group (Naukri Pay), founded in 2021 and headquartered in Kolkata, West Bengal, India, is a human resources and talent-solutions company focused on connecting job seekers and employers across industries. The organization delivers customized HR services, including manpower solutions, turnkey project implementation, and end-to-end support from pre-screening and interviewing to training and onboarding. Naukripay Group is committed to reducing attrition, enhancing employee performance, and driving organizational growth through measurable, productivity-focused outcomes. Leveraging a nationwide network of qualified candidates and deep industry insights, the company creates value for both clients and job seekers by offering transparent guidance, skill development, and compliant workforce solutions tailored to diverse sectors.

Role Description The Brand Manager at Naukripay Group will be responsible for developing and executing brand strategies that strengthen the companys market presence and align with business objectives. This full-time, on-site role based in Jaipur includes managing brand positioning, messaging, and visual identity across digital and offline channels. The Brand Manager will collaborate with marketing, sales, and HR teams to plan campaigns, create promotional materials, oversee social media and content initiatives, and ensure consistent brand communication. Day-to-day responsibilities include analyzing market trends, monitoring brand performance, conducting competitor research, coordinating with external agencies, and preparing reports and presentations for leadership. The role also involves maintaining brand guidelines, supporting employer branding efforts, and contributing to initiatives that enhance client and candidate engagement.

Qualifications

• Brand strategy and management skills, including experience with brand positioning, messaging, and visual identity.
• Marketing and digital marketing skills, such as campaign planning, social media management, and content marketing.
• Market research and analytical skills, including the ability to interpret data, track key performance indicators, and analyze competitor activity.
• Strong communication and presentation skills, with the ability to create clear reports, proposals, and marketing materials.
• Project management and collaboration skills, including coordinating cross-functional teams and external agencies.
• Bachelors degree in Marketing, Business, Communications, or a related field; advanced qualifications or certifications in branding or digital marketing are an advantage.
• Prior experience in brand management or marketing, preferably within HR services, staffing, or professional services sectors.
• Ability to work on-site in Jaipur, demonstrate high attention to detail, and adapt to a dynamic, growth-oriented environment.