Digital Marketing ( Chandigarh)

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marketing professional drives brand awareness, generates leads, and increases online sales through targeted online campaigns. They manage websites, social media, paid advertising (PPC), email outreach, and search engine optimization (SEO), analyzing metrics to continuously optimize campaign performance and improve return on investment (ROI).Key ResponsibilitiesCampaign Management: Plan, execute, and monitor digital marketing campaigns across multiple platforms (e.g., Google Ads, Meta/Facebook, LinkedIn).Content Creation: Collaborate with content creators and designers to develop SEO-optimized content, graphics, and videos for blogs, landing pages, and social channels.Analytics & Optimization: Track and report on key performance indicators (KPIs) like conversion rates, cost-per-click (CPC), and audience engagement. Use A/B testing to refine user funnels.Brand Consistency: Ensure messaging and visual identity remain consistent across all digital touchpoints.Market Research: Monitor competitor activity, analyze customer preferences, and stay up to date with emerging digital trends.Essential Qualifications & SkillsEducation: Bachelors degree in Marketing, Communications, Business, or a related field. Certifications are highly valued.Technical Skills: Proficiency with digital tools like Google Analytics, Search Console, CRM software, and various social media ad managers. Familiarity with basic HTML/CSS is often a plus.Analytical Mindset: Ability to translate raw data and analytics into actionable marketing strategies.Communication Skills: Excellent copywriting abilities and the capacity to coordinate with cross-functional teams (sales, design, product