Social Media Manager

Company Description Naukripay Group (Naukri Pay), founded in 2021 and headquartered in Kolkata, West Bengal, is a human resources and talent-solutions company focused on bridging the gap between job seekers and employers across industries. The organization provides customized HR services including manpower solutions, project implementation, pre-screening, interviewing, training, and onboarding support. Its teams emphasize measurable results, aiming to reduce attrition, improve employee performance, and drive organizational growth. Leveraging a nationwide network of qualified candidates and industry insights, Naukripay Group creates value for both clients and job seekers through transparent guidance, skill development, and compliance-driven workforce solutions.

Role Description The Social Media Manager role at Naukripay Group is a full-time, on-site position based in New Delhi. This role is responsible for planning, creating, and publishing engaging content across social media platforms to increase brand visibility and audience engagement. The Social Media Manager will manage daily posting schedules, monitor performance metrics, respond to comments and messages, and optimize campaigns for reach and conversion. The role includes collaborating with internal teams to align social media activity with marketing goals, running social media advertising campaigns, and staying current with platform trends and best practices.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow multi-platform campaigns.
• Candidates should possess effective Communication and Writing skills to craft clear, engaging, and brand-aligned messaging.
• Candidates should possess Content Strategy skills to plan, organize, and evaluate social media content aligned with business objectives.
• Experience with social media analytics tools, campaign reporting, and basic understanding of digital marketing best practices is beneficial.
• Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines is required.
• Prior experience as a Social Media Manager or similar role, preferably in HR, recruitment, or services sectors, is an advantage.
• A bachelors degree in Marketing, Communications, Media Studies, or a related field is preferred.