Performance Marketing Manager

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other relevant platforms.

• Develop and manage SEO, SEM, and PPC strategies to improve lead quality and reduce acquisition cost.
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  Create retargeting and remarketing campaigns to re-engage potential property buyers and sellers.
• Track, analyze, and report campaign performance metrics (CPL, CTR, Conversion Rates, ROAS).
• Collaborate with the sales team to align campaigns with property launches, offers, and seasonal trends.
• Manage marketing budgets and ensure efficient spending for maximum ROI.

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• Optimize landing pages, ad creatives, and audience targeting for better conversions.
• Conduct A/B testing for ad creatives, copy, and targeting strategies.
• Research competitor campaigns and stay updated on the latest real estate marketing trends.
• Work with content and design teams to produce engaging creatives, videos, and property ads.