Marketing Manager

Job Title : Marketing Manager

Institute : NETs - Navodaya Medical College Hospital and Research Centre

Location : Raichur Karnataka

Role Overview:

We are looking for a proactive and result-driven Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital & Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes.

Key Responsibilities

1. Patient Outreach & Footfall Generation

• Promote hospital services, specialties, OPD, IPD, and diagnostic facilities
• Regular Doctors Meet and feedback to their previous referral patients
• Maintaining a good rapo with referring doctors and Influencers
• Increase patient visits through field marketing and community engagement like ABARK Arogyamitras, Govt Employees associations, Corporates companies etc.
• Follow up on patients referred from health camps and outreach programs

2. Health Camps & Community Activities

• Plan, coordinate, and execute health camps (general & specialty)
• Liaise with RMPs, NGOs, PHCs, ASHA workers, Anganwadi staff, and local influencers
• Ensure post-camp patient conversion and tracking

3. Referral & Doctor Coordination

• Build and maintain relationships with:
• RMPs, local doctors, and clinics
• Government health staff and scheme coordinators
• Coordinate with hospital doctors for specialty camps, CMEs, and doctor meets

4. Government & Insurance Schemes

• Promote schemes such as:
• Ayushman Bharat/Arogya Karnataka (ABARK)
• Yeshashwini
• KASS, Corporates insurances, Industries and surrounding corporate companies.
• Guide patients on eligibility and referral process
• Coordinate with scheme desk and departments for smooth admissions

5. Marketing & Promotional Activities

• Conduct door-to-door IEC activities (flyers, pamphlets)
• Organize influencer meets, RMP meetings, and awareness programs
• Support social media promotion by sharing testimonials, camp updates, and success stories

6. Reporting & Documentation

• Maintain daily activity reports and field visit logs
• Track OPD/IP conversions, surgery referrals, and camp outcomes
• Submit weekly and monthly performance reports to management

Key Skills & Competencie

• sStrong communication and interpersonal skill
• sField-oriented, target-driven approac
• hAbility to work with medical, administrative, and government stakeholder
• sBasic computer knowledge (MS Excel, reporting
• )Local area knowledge and language fluency preferre

d
Requirements

• : MBA in Marketing, or related Fie
• ldPrior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferre
• d.Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare scheme
• s.Fluency in Kannada is mandatory. Knowledge of Telugu will be an added advantag
• e.Excellent networking, communication, and interpersonal skill
• s.Willingness to travel locally for field visits and outreach activitie

s.Preferre

• d:4 to 6 Years of Experience working with hospitals, healthcare institutions, or medical outreach program
• s.Good understanding of the local healthcare ecosystem and patient behavio