Senior SEO / AEO / GEO Lead

:Senior SEO / AEO / GEO Lead (Healthcare)

Experience: 10+ Years

Industry Preference: Healthcare, Hospitals, IVF, Medical Tourism, Diagnostics, Wellness, Healthcare Technology

Location: NCR / Faridabad

Reporting To: Group Head Digital Strategy ,CRM & Online Branding

Position Overview :

• We are seeking a highly experienced Senior SEO, AEO (Answer Engine Optimization), GEO (Generative
• Engine Optimization) & Organic Growth Lead with 10+ years of proven expertise in driving high-quality patient
• leads and revenue through organic channels.
• The ideal candidate should possess deep knowledge of traditional SEO, AI Search Optimization, Google Search,
• ChatGPT, Gemini, Perplexity, Voice Search, Local SEO, Medical SEO, International SEO, and Healthcare Lead
• Generation. The candidate will be responsible for building a scalable organic acquisition engine that generates
• appointments, consultations, OPD bookings, IPD admissions, and international patient inquiries.

• Key Responsibilities
  *SEO Strategy & Organic Growth
  * Develop and execute enterprise-level SEO strategies for hospitals, clinics, IVF centers, medical tourism, and healthcare brands.
  *Increase organic traffic, rankings, lead volume, and revenue across all digital properties.
  *Create annual, quarterly, and monthly SEO growth roadmaps.
  *Conduct technical, on-page, off-page, local, and international SEO audits.
  * Develop scalable SEO frameworks for multi-location healthcare businesses.
  *Build authority and topical relevance across healthcare specialties.
  
• Answer Engine Optimization (AEO)
  
  Optimize content to rank in:
  
  Featured Snippets
  AI Overviews
  Knowledge Panels
  People Also Ask
  Voice Search Results
  *Implement structured data and schema markup strategies.
  * Develop FAQ, entity-based, and semantic content frameworks.
  * Improve visibility across AI-powered search experiences.
  
• Generative Engine Optimization (GEO)
  *Develop strategies for visibility in:
  * ChatGPT
  * Google Gemini
  * Perplexity
  * Microsoft Copilot
  * Build entity authority and knowledge graph optimization.
  * Improve brand mentions and citations across authoritative healthcare websites.
  * Optimize content for LLM discoverability and AI-generated answers.
  * Implement semantic SEO and entity-based optimization strategies.

• Healthcare Lead Generation
  Generate qualified patient leads across:
  IVF
  Oncology
  Cardiology
  Orthopedics
  Organ Transplant
  Neurology
  Cosmetic Surgery
  Medical Tourism
  Build organic lead funnels from awareness to consultation booking.
  Improve appointment conversion rates through SEO landing pages.
  Create specialty-specific growth strategies.
  Develop city-wise, treatment-wise, doctor-wise, and symptom-wise organic growth plans.
  
• Technical SEO
  
  Perform comprehensive technical audits.
  Improve:
  Core Web Vitals
  Site Speed
  Crawlability
  Indexation
  Mobile Performance
  Structured Data
  Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema implementation.
  Work closely with development teams to resolve technical SEO issues.

• Content Strategy
  
  Create content frameworks for:
  Treatment Pages
  Doctor Pages
  Symptom Pages
  City Pages
  International Market Pages
  Medical Tourism Pages
  Blog Clusters
  FAQ Hubs
  Develop topic clusters and pillar page strategies.
  Ensure compliance with healthcare content quality standards.
  Optimize content for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
  
• Local SEO & Multi-Location SEO
  • Manage and optimize:
  le Business Profiles
  Local Citations
  Location Pages

• Review Management
  Improve rankings in local search results and map packs.
  Build local organic acquisition strategies for multiple locations.
  
  
  

International SEO & Medical Tourism

• Drive organic growth from:

• Africa
• Middle East
• Bangladesh
• Nepal
• CIS Countries

• Implement multilingual and international SEO strategies.

• Optimize for treatment-based and country-based searches.

Analytics & Reporting

• Track and report:

• Organic Traffic
• Rankings
• Leads
• Appointments
• Revenue Contribution

Conversion Rates

Build executive dashboards.

Provide actionable insights to leadership teams.

Required Skills

• SEO Expertise
• Enterprise SEO
• Technical SEO
• Local SEO
• International SEO
• Programmatic SEO
• Semantic SEO
• Entity SEO
• Healthcare SEO
• Medical Tourism SEO
• AI Search Optimization
• AEO & GEO Expertise
• AI Overviews Optimization
• Featured Snippets Optimization
• Voice Search Optimization
• Knowledge Graph Optimization
• Entity-Based SEO
• LLM Optimization
• Generative Search Optimization

Tools Expertise

• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Screaming Frog
• Ahrefs
• SEMrush
• Moz
• Sitebulb
• BrightLocal
• Surfer SEO
• Frase
• Clearscope
• ChatGPT
• Gemini
• Perplexity

Desired Candidate Profile

• 10+ years of proven SEO experience.
• Minimum 5+ years in Healthcare, Hospitals, IVF, Diagnostics, or Medical Tourism.
• Demonstrated success in generating patient leads through organic channels.
• Experience handling websites with 100,000+ pages.
• Strong understanding of AI Search, GEO, and future search ecosystems.
• Experience managing SEO teams and agencies.
• Data-driven and revenue-focused mindset.
• Excellent communication and stakeholder management skills.
• Able to handle Agency & Align with vendor work with the closing on assigned KPIs

Key KPIs

• Organic Lead Growth
• Patient Inquiry Growth
• Appointment Bookings
• OPD Conversion
• IPD Revenue Contribution
• Keyword Ranking Growth
• AI Overview Visibility
• GEO Visibility Score
• Organic Traffic Growth
• Local Search Rankings
• International Patient Leads
• Cost Per Organic Lead Reduction

Preferred Industries

• Hospitals
• IVF Chains
• Medical Tourism Companies
• Diagnostics Chains
• Wellness Brands
• Healthcare SaaS
• Healthcare Aggregators

Experience Required: 10 to 15+ Years

Employment Type: Full-Time

Department: Digital Marketing & Growth

Seniority Level: Senior Manager / Manager

Ideal Outcome: Build a healthcare organic growth engine generating qualified patient leads, appointments, and revenue through SEO, AEO, GEO, AI Search, and content-led acquisition.