Digital Marketing Trainer | Performance Marketing

Location: Indore (On-site)

NDMIT is seeking a passionate and experienced Digital Marketing Trainer | Performance Marketing for its Indore Branch. The ideal candidate will be responsible for delivering practical, industry-oriented digital marketing training while simultaneously managing the branchs performance marketing initiatives.

This role requires a strong understanding of digital advertising, lead generation, campaign optimization, analytics, and the ability to mentor students through live projects, case studies, and hands-on training. The candidate should be capable of balancing classroom training with real-world campaign execution to contribute to both student success and business growth.

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook & Instagram Ads) platforms.
• Generate high-quality leads while achieving target KPIs such as ROI, ROAS, CPL, CPA, and Conversion Rate.
• Conduct audience research, keyword analysis, competitor research, and campaign planning to improve advertising performance.
• Manage advertising budgets efficiently and maximize return on marketing investments.
• Monitor, analyze, and optimize campaign performance using Google Analytics (GA4), Google Tag Manager, Meta Pixel, Google Search Console, and other digital marketing tools.
• Implement A/B testing, conversion tracking, remarketing campaigns, and landing page optimization to improve campaign effectiveness.
• Prepare performance reports, dashboards, and strategic recommendations for management.
• Stay updated with the latest platform updates, AI tools, automation trends, and emerging technologies in digital marketing.

• Deliver practical and industry-oriented classroom and online training sessions on Digital Marketing concepts and tools.
• Train students on SEO, Google Ads, Meta Ads, Performance Marketing, Google Analytics, AI Tools, Email Marketing, Content Marketing, Social Media Marketing, Lead Generation, and Digital Marketing Strategy.
• Conduct workshops, live projects, internship programs, and hands-on practical sessions.
• Mentor students and interns by providing guidance on assignments, live campaign execution, certifications, and interview preparation.
• Design and update training content, presentations, practical exercises, and case studies aligned with current industry standards.
• Evaluate student performance through assignments, assessments, and practical projects while ensuring high-quality learning outcomes.

• Prepare professional presentations, proposals, campaign strategies, and training materials.
• Coordinate effectively with Branch Management, HR, Sales Team, and other departments to support branch objectives.
• Communicate confidently with students, clients, and internal stakeholders while maintaining a professional learning environment.

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, Google Search Console, and conversion tracking.
• Sound understanding of SEO, Performance Marketing, Lead Generation, Social Media Marketing, Email Marketing, and Content Marketing.
• Excellent presentation, communication, and classroom management skills.
• Ability to explain technical concepts in a simple and practical manner.
• Strong analytical, problem-solving, and campaign optimization skills.
• Knowledge of AI-powered marketing tools such as ChatGPT, Gemini, Canva AI, Meta AI, and other emerging technologies will be an added advantage.

• Bachelors Degree in Marketing, Business Administration, Information Technology, or a related field.
• Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing will be preferred.

• 2–5+ years of experience in Digital Marketing and Performance Marketing.
• Prior experience as a Digital Marketing Trainer or Faculty will be preferred.
• Experience in managing live client campaigns and delivering practical training sessions is highly desirable.

• Opportunity to work with one of the fastest-growing Digital Marketing training institutes.
• Exposure to live performance marketing campaigns and real-world client projects.
• Opportunity to train and mentor future digital marketing professionals.
• Professional growth with continuous learning, AI-driven marketing tools, and emerging digital technologies.
• Collaborative work culture with excellent career advancement opportunities.