Assistant Manager - EContent & Analytics

Job Title: Assistant Manager – E-Content & Analytics, E-commerce Marketing

Location: Gurugram

Main Purpose of Job

Drive best-in-class E-commerce content and digital shelf execution across brands and eRetailer platforms, while leveraging data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance. Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness, establish performance dashboards and embed data-led decision making within the E-commerce Marketing team.

Key Outputs & Performance Indicators

Key Outputs

Measurements / Performance Indicators

Own and drive E-content excellence across key

• Content compliance %; Content Quality Score
• Partner with Brand teams, agencies, KAMs and eRetailers to develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets.
• % SKUs meeting defined content standards; on-time content deployment

Drive Digital Shelf excellence

Digital Shelf Score; Search Share/Visibility; Online Availability

Build and maintain E-commerce dashboards and reporting

Dashboard adoption; reporting accuracy and timeliness

Analyse E-commerce performance data to identify trends, gaps and growth opportunities across brands, categories, SKUs and eRetailers. Translate findings into actionable recommendations for E-commerce and Brand teams.

Actionable insights generated and implemented; improvement against identified opportunity areas

Analyse the effectiveness of E-commerce campaigns and activations in partnership with the E-commerce Marketing Manager, identifying drivers of performance and opportunities for optimisation.

• Campaign effectiveness; ROAS; learnings implemented
• Support NPD launches and E-commerce exclusive packs by ensuring content readiness, digital shelf visibility and performance tracking from launch.
• % NPDs live with complete content on time; NPD online performance

Develop category and platform-level benchmarks and document learnings to establish E-commerce content and analytics best practices

• Adoption of best practices; improvement in content/digital shelf KPIs
• Work with internal and external data sources to improve the quality, consistency and usability of E-commerce data and reporting.
• Data accuracy; reporting completeness
• Identify opportunities to automate and simplify recurring E-commerce reports and analyses, enabling greater focus on insights and business actions.
• Reduction in manual reporting; adoption of automated dashboards

Key Stakeholders

Internal

• E-commerce Sales / KAM team
• E-commerce Marketing Manager / Head of E-commerce Marketing
• Brand & Category Marketing teams
• Consumer/Market Insights
• Sales Analytics
• Supply Chain and Finance

• E-retailer category and content teams
• E-commerce/content agencies
• Digital shelf and analytics partners
• Media/technology partners

• E-commerce & Digital Shelf understanding
• Data analytics and insight generation
• E-content/content optimisation
• Strong Excel and data visualisation/dashboarding capability
• Understanding of eRetailer platforms and search fundamentals
• Analytical problem-solving
• Ability to translate data into clear business actions
• Strong stakeholder and agency management
• Attention to detail and execution excellence
• FMCG/category and consumer understanding

At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. Were driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.

Diversity & Inclusion

At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.